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www.tasanaya.com
Tasanaya,  a leading Boutique Consulting firm, has clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. Founded by Samir Kuckreja in 2012, its vision is to develop the landscape of food and hospitality sector in India.  

Tasanaya has executed over 100 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining, Cloud Kitchens and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds
 "Reliance Retail has entered the F&B business with its strategic partnership with Pret, which is a popular UK-based premium coffee chain with 550 outlets across the world. It would be interesting to see how they compete in the Indian Market'' says Samir Kuckreja. 
  

"Both Zomato and Swiggy have diversified beyond food delivery, their offering includes quick commerce, table reservation and supply of food ingredients by Zomato. The jury is still out on the success of these initiatives.," says Samir Kuckreja.

"Chai Pani in North Carolina was awarded as America's best restaurant by the James Bard Foundation. This is brought to prominence the popularity of chaat as a part of restaurant menus," says Samir Kuckreja. 
The CookHouse was started in 2021 by Reinee Ghosh with her passion for good nutritious food that can be made at home. All their products are natural and ethically sourced. Tasanaya Hospitality is helping The CookHouse with its growth and marketing strategy and product development.

"Explore their wide range of products from jams, mustard, and cream cheese to samosas and pigs in a blanket," says Samir Kuckreja. 

Tasanaya's Services: 
 

  • Market Entry Strategy
  • Cloud Kitchen Advisory
  • New Restaurant Concept Creation 
  • Operational Optimisation
  • Fund Raising
  • Investment Advisory for PE/VC Funds and Family Offices
  • Executive Search
  • Strategic Partnerships for Technology and Service Providers
  • Strategy for Digital Marketing and Social Media 
  • People Solutions – Training, Organisation Development
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Tasanaya · Vasant Vihar · New Delhi, Delhi 110057 · India

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