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What is a brand?

At Mighty Ally, we build brands that drive income and impact. We’re students of this stuff. But for busy social venture leaders, the definition of brand can feel overly complex. So here’s a crash course. A four-minute read with the quick history, modern explanation, and a collection of compelling quotes.
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Comms & brand training with WASH social ventures.


The Roddenberry Foundation – in partnership with Shockwave Foundation – launched +1:WASH to promote inclusive, scalable, collaborative WASH solutions with communities in greatest need. This month, our nonprofit training arm began communications workshops, tools, and coaching for more than a dozen +1:WASH social ventures. The cohort from six countries will also participate in peer-led groups and collaborative brand hacks.

SEE +1:WASH →

Last chance for Dovetail Acceleration Portfolio.


Our partner Dovetail Impact Foundation (formerly David Weekley Family Foundation) closes applications June 30 for a second Acceleration Portfolio. Ideal orgs are registered in Africa, under $500k in annual budget, community rooted, enterprising in leadership, and ambitious to grow impact in health, livelihoods, justice, or education. The unrestricted funding is paired with brand training from our very own Mighty Ally Institute.

APPLY TODAY →
 

A model to Transform student learning outcomes in India.


Mighty Ally recently kicked off an engagement with Transform Schools, thanks to support from Greenwood Place. Transform’s model is used in 68,000 government schools to improve learning with 5.1M children across six Indian states – increasing their transition to higher education and access to career opportunities. We’ll use our proven theory of change and positioning strategy processes to help them achieve a scalable impact and brand. Plus, attract new retail donors worldwide.

MEET TRANSFORM →
 

CLOSING THOUGHT


We’ve all heard the famous quote: Great minds discuss ideas. Average minds discuss events. Small minds discuss people. Here’s an analog for social ventures: Great brands discuss ideas (thought leadership). Average brands discuss their work (marketing communications). Small brands discuss money alone (sales and fundraising).
We guide nonprofits and social enterprises to position their brands, clarify messaging, and reach new audiences. So they drive more income and impact.
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