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JUNE 30, 2022 - VOLUME 11, ISSUE 24
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THE RETURN OF THE LOST FACTOR

 

Two years after we took our first look at the "Lost Factor" -- hit music's path to eternity or obscurity -- we've returned to the hits of 1983 to see how things have changed. Styx are sailing away. Daryl Hall & John Oates are doing a little better. Thenthere's "Pass The Dutchie," now getting millions of weekly streams. It's "The Return of the Lost Factor." And there's more to come.
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THE BEST STATION LAUNCH EVER?

 
We've lowered our expectations on radio launches. But Sonic Radio's non-stop Rage Against the Machine has generated international press coverage, some of which heard it as something more than a format change. Now I am compelled to agree with the reader who thought it may be "The Best Stunt Ever." (There's also a First Listen to Sonic and its two Alt format competitors.)
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YOUNGER LISTENERS: A PD SUMMIT

 


Recently, I moderated a panel that brought together PDs of four major contemporary brands to compare notes on targeting young listeners. Join Cumulus' Louie Diaz, Kiss UK's Rebecca Frank, Virgin Toronto's Karen Steele, and TikTok Radio's Marie Steinbock for "Younger Audiences: A Super-Session."

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NEW! FINAL LISTEN: 4KQ

 


It's Friday, July 1 already in Australia and legendary Classic Hits AM has just made its transition to all-sports SEN. Of course we heard the last few hours. 4KQ became a reader favorite this year. So they can't go without a Final Listen.

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