TPS Report 201 | June 27, 2022

Beyond the buzzwords: What does digital health really mean?

There's a lot of buzz about digital health right now, with many organizations wanting to get their piece of the digital health pie, but what is the end goal of digital transformation? [The Advisory Board]

Digital as a Strategic Imperative

The fact that our world is becoming increasingly digital is without question. Everything from retail to education has been significantly impacted by digital tools and technologies and consumers have shifted to a digital-first mindset. [OliverWyman]

5 Competitive Intelligence Hacks You Can Use in 15 Minutes

According to a Deloitte survey, only 18 percent of companies are leveraging this type of data. Considering Gartner recently estimated that 80% of the world’s data is unstructured, there’s a lot left on the table for companies looking to edge out their competitors. [Reputation.com]

16 Key Social Media Metrics to Track in 2022

The number of metrics you track will depend on the size of your budget and the size of your team, as well as your business objectives. Here are some of the most important social media success metrics to track in 2022. [Hootsuite]

How IT teams are changing due to the pandemic

A healthcare leader goes in-depth on how COVID-19 changed how IT teams currently operate. Nicholas Szymanski serves as the vice president and chief information officer at Brockton, Mass.-based Signature Healthcare. [Becker's]

New touch point media episodes

+ Marketing Is Like Communications (or Is It the Other Way Round?) [touch point]

+ Sword and Virtual PT [Digital Health Unfiltered]

+ Esther Dyson: Are We Renting Out Our Health or Making a Long-term Investment? [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

Building a website? Make sure you work in these SEO considerations. 👇

✴️ Keyword researched, optimized copy
✴️ Proper internal linking
✴️ Meta, H tags, and more
✴️ Dynamic content plan (blogs, news, etc.)
✴️ Fast hosting
✴️ Optimized images
✴️ Link building strategy

— Anthony Gaenzle (@AnthonyGaenzle) June 24, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows