TPS Report 202 | July 5, 2022

Why design systems are everywhere and why you need one

...if you’re one of those many organizations making significant investments in design headcount, it’s important to ask yourself, “Are we doing the necessary things to maximize our investment so we unlock the business benefits of design?” [Forrester]

AI Won’t Replace Marketers—It Will Make Them More Valuable

While many chief marketing officers and other decision makers have embraced the promise of AI, many marketers still seem to be wary—if not downright spooked—of the integration of machine intelligence into their workflows. [Forbes]

CRM vs. CDP vs. DMP: What's the difference?

Customer relationship management (CRM) systems, customer data platforms (CDPs) and data management platforms (DMPs) all share a main goal: to gather customer data from various sources as effectively as possible and to store it and use it in the best possible ways. [TechTarget]

CX without design only gets you halfway

When mapping out the customer journey, combining traditional CX practices with user-centered design processes has proven to bring the greatest value. [McKinsey & Company]

The future of marketing is IRL

As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer acquisition is in real life. [Fast Company]

New touch point media episodes

+ The Problem with the Pixel [touch point]

+ Sword and Virtual PT [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. via @hethr_campbell, @PodiumHQ: https://t.co/gnxlD7cyD5

#SEO

— SearchEngineJournal® (@sejournal) June 30, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows