DU/ER was created to make it easier for people to get dressed and get on with the good stuff - the healthy, adventurous, meaningful stuff. The first retail location in Vancouver opened in 2016 with three Canadian stores to follow. DU/ER grew from a gap that athleisure couldn't fill; clothing for anything you want to do in a day - hiking, the office, or out to dinner. With more versatile items in your closet, you can get dressed, out the door, and on with the important things - like helping others live their lives in a more sustainable way.