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Disco has had the pleasure of speaking with hundreds of founders and operators of learning empires over the last few years and we’ve collected a great number of practical takeaways from each learning leader. We’ve identified five insights around marketing, business development, and community management for bootcamps, academies, and modern schools.
Here are some things we’ve learned about marketing and growing a learning empire:
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How to conduct prospective customer research and what to do with those findings
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Where to find potential members and how to reach them
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When to have the intimidating but hugely important pricing discussion
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When to start hiring employees to help scale your course
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What channels you should leverage for communicating with prospective, current, and former members
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How to cultivate a community and allow it to thrive
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How and when to best leverage your alumni base
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