TPS Report 204 | July 18, 2022

How to Run the Easiest Social Media Audit

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. [Hootsuite]

SEO Tactics with the Best ROI for Enterprises

As global commerce increasingly moves toward a digital-first model, enterprise leaders are doubling down on their organic search investment. As a result, marketers of all functions are adopting an SEO-centric approach to their marketing strategy. [Search Metrics]

Patient Acquisition Vs. Retention: Which Is More Important For Healthcare Businesses?

Patient acquisition versus retention: Which is more effective? That’s a contentious issue in the minds of many practitioners when assessing strategic options to grow their healthcare practices. [Forbes]

Why redesigning healthcare requires a human-centered approach

During the pandemic, technology brought us connection at scale. Digital health apps answered questions, tracked biometrics and symptoms, and provided information. But healthcare delivery, at its core, is about providing care and building emotional connections that enable complex problem-solving. [Fierce Healthcare]

Healthcare's newest pivot: consumer identity as the cornerstone of digital health

The bold experimentation with digital health brought on by the pandemic two years ago has now receded to a consumer-focused approach that looks at demand aggregation, funnel conversion rates and customer lifetime value. [Healthcare IT News]

New touch point media episodes

+ The Digital Front Door is an Experience Strategy, Not a Technology One [touch point]

+ Deepesh Chandra and the state of Digital Health today [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

13 Tools That Experts Use to Simplify Their Digital Marketing Campaigns https://t.co/2NIgrZAb90 pic.twitter.com/MlUMosFH1k

— SEO Tools List (@SEMdepot) July 15, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows