The Tribunal has unconditionally approved the large merger wherein Mr Price Group Limited (“Mr Price”) intends to acquire sole control over the business of Blue Falcon 188 Trading (Pty) Ltd trading as Studio 88 (“Studio 88”). Following the implementation of the proposed transaction, Mr Price will solely control Studio 88.
 
Mr Price is a South African retailer that sells predominantly private label merchandise and operates through physical stores and its e-commerce platforms. Its retail store brands include Mr Price (Apparel), Mr Price Sport, Mr Price Home, Miladys, Sheet Street and Power Fashion. Mr Price also has a private store label credit offering, MRP Money.
 
Studio 88 is a branded sports-lifestyle, “athleisure” oriented clothing apparel, footwear and accessories retailer. It sells international sporting, leisure and lifestyle brands to various emerging market consumer segments throughout sub-Saharan Africa.
 
The Tribunal has concluded that the proposed merger is unlikely to result in any substantial prevention or lessening of competition. In addition, there are no public interest concerns.