Understanding young people's media experiences
The task of reaching and engaging with young, so essential to the legitimacy and economic sustainability of media companies, proves a challenging one as it requires both a relentless focus on the needs of younger audience, and a deep comprehension of the ways young people experience media and communication technology.
Postdoctoral Fellow John Magnus Dahl takes on the task of understanding how Norwegian public broadcasters relate to, or fail to relate to young people’s media experiences and their social and cultural needs.
|