TPS Report 203 | July 11, 2022

7 Tips For Building SEO + UX-Minded Navigation

While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating content, or modifying paid search ads for better CTR, we need to stop and slow down to “see the forest for the trees.” [Search Engine Journal]

Payer-Provider Tensions in Three Clichés

The often-tense relationship between providers and insurance companies is entering a new phase as both prepare to protect themselves in an economic downturn. [Jarrard Inc]

The evolution of the digital front door in healthcare

Digital transformation in healthcare has changed what consumers expect as part of their total health experience. Learn how healthcare’s digital front door is changing to meet consumer demand. [League]

Research Warns Against Too Many Automated Patient Outreach Messages

...patients who got a lot of automated messages from their medical providers were more likely to opt out of receiving future messages. These results could provide insights into how healthcare organizations deploy patient outreach messaging in the future. [Patient Engagement HIT]

Digital Audio Advertising - Today’s Popular Tactic Among Service Line Marketers

There are multiple factors that make a service line marketing campaign successful, including the ability to apply HIPAA-compliant targeting and personalized messaging in a one-to-one ad environment like digital audio. Podcast advertising in particular is increasingly leveraged to reach the hyper-engaged, leaned-in audio listener. [Fierce Healthcsre]

New touch point media episodes

+ ICYMI: Digital Transformation is Not a Line-item on Your Budget [touch point]

+ Deepesh Chandra and the state of Digital Health today [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

What does your marketing plan look like? We love these 20+ examples from @VismeApp about how a marketing plan can look like and should include 👏 https://t.co/gOw3NvSU7M. pic.twitter.com/k1ZJjMk1y1

— Semrush (@semrush) July 9, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows