Marketing Sessions
The Community Conference includes many breakout sessions that will be informative and insightful for marketing professionals, whether you are a Firebrand, NetGalley, or Supadu client already, or are just a publisher interested in learning how to better market your books.
Here are just a few examples of the 24 breakout sessions that will be available to attendees:
Beyond the Book Review: Leveraging Media Placements for Lasting Author Success
Presented by: Publicity Manager Andrea Kiliany Thatcher and Marketing Associate Olivia McCoy, of Smith Publicity
While securing book reviews is a major goal for almost every author, what happens after is just as important. During this session, discover how to leverage book reviews from NetGalley and other sources for well-rounded author success.
Finding Your Audience/Growing Your Community
Presented by: Tarah Theoret, Senior Director, Community Experience; and Kelly Gallucci, Executive Editor, We Are Bookish
Join the NetGalley Member Experience team to learn how targeted acquisition efforts can help expand your audience. This session will explore using data (from NetGalley as well as external sources like Google Analytics, social media platforms, & newsletter subscribers) to identify product/brand champions and inform your community engagement and retention strategies.
Insights Into Action: The Making of a Bestseller
Presented by: Andrea DeWerd, Senior Marketing Director at Harvest, an imprint of HarperCollins
The Harvest lifestyle marketing team at HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how this team adopted new technology to launch a New York Times bestseller and leads the organization in marketing experimentation driven by audience insights and data synthesis.
Discussion: Maintaining Momentum Beyond the Pub Date
Facilitated by Kristina Radke, VP Business Growth & Engagement, NetGalley; Kevin Franco, Senior Product Manager, Firebrand; and others
Book publishers know that they have a wealth of IP in their backlist, but what is the most effective way to mine it? In this session, we will explore creative ways to surface the most relevant backlist titles of the moment, in order to drive their momentum when the time is right.
Building & Scaling Influencer Programs Effectively: TikTok, Instagram, & More
Presented by: Emily Lyman, CEO & Founder, Branch & Bramble
Activating social media influencers is one of the fastest and most effective marketing tools to drive awareness—but it can also be one of the most time consuming and challenging. This session will focus on the tactical elements of building influencer programs based on individual titles as well as entire genres across TikTok, Instagram, and other social media platforms. Learn how to scale collaborations and maximize budgets with long-term partnership advice, negotiation tactics, and efficiency ideas.
Backlist Revival
Presented by Miranda Harvie-Watt, Harry Graham, and Grace Antleme, Supadu
Backlist revival has been widely discussed since backlist sales outperformed frontlist titles by 2-1 in 2021. Supadu talks through how automated metadata, the perfect product detail page, title samplers, Booktok videos together with a simple path to purchase provides the perfect vehicle for backlist sales.
Amazon for Mere Mortals: Answers and Discussions
Presented by Meredith Baker, Founder of Big River Consulting; and Annie Johnston, Director, Eloquence on Demand
The biggest retailer is often also the most inexplicable. Meredith Baker, an Amazon expert with over 20 years of experience working with the largest book retailer, including time at Crown, Ingram, and Macmillan, will give you a high-level overview of recent changes and things to know, then lead a discussion and Q&A time, joined by our very own Annie Johnston.
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