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Progress - Innovation & Strategy newsletter
Issue 24 - February 2023
Hello there,

Here's the latest edition of Progress, my newsletter that covers some of the hottest topics from the business world.

So.. the topics for the February issue:
  1. A trend or a fad?
  2. Return to work or Work from anywhere?
  3. New advertising landscape
  4. Creating sounds for computers
Enjoy!
Guerric.

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What is Progress? Every month or so, I like to share interesting things about strategy and innovation with thousands of executives and business thinkers. I hope you will like this issue and learn something new and useful.

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1. Innovation & Strategy 🚀

Trend or fad: How do you tell the difference?

What's happening: Web3, Metaverse, TikTok, plant-based diet... Are these trends or fads?

Why it matters: While both trends and fads can be popular in the short term, trends have staying power, while fads are often fleeting. It’s important to make the distinction.

What's next: In a new blog article, I dive into the key differences between trends and fads for a business. You’ll learn how to identify trends that can provide long-term growth opportunities and avoid fads that could lead to short-term gains but little sustainable impact.
 
The article is inspired by topics covered in my latest book, The Opportunity Lenses.

2. Inspiring Innovation 🐝

3. Marketing & Advertising ⭐️

The advertising landscape is changing, BUT HOW?

Why matters:
We like it or not, but advertising is fuelling our economy. It allows us (people) to have access to cool stuff for free or for less than we would like to pay (incl. movies, series, information, social media, maps).

Today: Google and Meta are the leaders in online advertising. The market size for TV and newspaper/magazine ads has steadily shrunk.

What's changing: Today, we can see new players emerging.

  • Retailers (Amazon, Walmart, Carrefour) have created their own advertising platforms and started doing this at scale

  • Streamers (Netflix, Disney, HBO, CBS) realised that they need to fund their movie and series with advertising (subscription isn't enough)

  • TikTok shows that the social media landscape isn't set for good. Facebook, Instagram, and YouTube are being challenged by the growth of TikTok

Some questions remain:

  • How will Meta and Google respond?

  • What new formats will emerge?

  • What will be the role of influencers and content creators in that new landscape?

  • How will platforms balance privacy and performance?

  • Will new formats benefit more multinational enterprises or small and medium businesses?

  • How will sustainability concerns impact how we advertise and what we advertise?

  • What will advertising look like if the UX for searching online looks like discussing with a chatbot?

4. Random & Nerdy 🤓

What did dinosaurs sound like?

Wait, what? Always wondered what dinosaurs may have sounded like?

A quick answer: This 30-min podcast by Unexplainable explores the possible ways dinosaurs sounded. Let me spoil the fact that they likely didn't sound like in Jurassic Park.

My other projects

Here are some other cool stuff I'm doing:
What this is: Progress is a monthly newsletter about strategy and innovation.
It's sharp. I try to keep it as thought-provoking and concrete as possible.
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Copyright © 2023 Guerric de Ternay, All rights reserved.


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