Represented by the likes of Serena Williams and Marcus Rashford, Nike are known as the brand for inspiring athletes. But the fact that the brand is aspirational doesn’t mean it’s off-putting to those who aren’t sporty. Its tagline ‘Just Do It’ relates to just about everyone, inspiring the everyday person to overcome their challenges by taking the first step. Nike’s recent Never Settle, Never Done campaign taps into this sentiment, highlighting the Women’s Euro 2022 and inspiring everyone watching to be ambitious and step into their best selves.
|