Your Monthly Marketing Motivation 

August 2022 | Issue 33

Don't let failure, or a marketing campaign that didn't perform quite as you expected, get you down. Instead, reframe and then revamp your idea.

I know we live with impossible expectations in marketing. (Can this go viral, anyone?)

But are those real? Did your CEO tell you, "it better result in this, or else!"? Or is it pressure you put on yourself to "make it happen" in marketing?

The reality is that our marketing efforts are based on our hard-earned experience, input from our marketing plan, and a dash of SWAG (a scientifically wild-ass guess). 🤪 But we can't make people do what we want. Gee, if only that magic was possible. Sometimes great creative doesn't inspire. Sometimes our call to action isn't as urgent as we think it is. Sometimes our audience is just plain distracted.

So, here's a reframe for failure.

Failure can lead to growth.
It builds endurance.
It's a learning opportunity.
It will push you to be more imaginative.

When you confront failure, remember:

It took James Dyson 5,126 vacuum design attempts before he could get a properly working vacuum.

Henry Ford's first company, the Detroit Automobile Company, went bankrupt. Only then did he found Ford Motor Company.

Studios rejected George Lucas's Star Wars twice before 20^th Century Fox agreed to take a "risk" on it.

You can also see some examples from Sweden's Museum of Failure here.

If you reposition marketing as experiments, you'll see failure as an opportunity for new implementation. Then you can tackle the revamping and try again. I will try to do that more often, too.

Now that's some #marketing #motivation.