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Two years after we wrote this blog post, the advice remains relevant. Because revenue is still what keeps most leaders up at night – Covid pandemic or not. If you struggle with driving enough income, here’s one approach. Can you do 20 things 5% better instead of attempting a 100% shift? We’ve rattled off countless ideas for minor improvements to drive more sales, donations, and investment... without spending money.
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Get Mighty Ally updates on social.
In addition to this monthly newsletter, we share bite-sized brand wisdom more often on Twitter and LinkedIn. Here’s some trivia from a recent tweet: a fact wrapped in a story is 22 times more memorable. In the study Why Your Brain Loves Good Storytelling, researchers discovered that oxytocin signals “it’s safe to approach others.” And they found that character-driven stories consistently cause oxytocin synthesis.
FOLLOW US →
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Ending health disparities. One drop at a time.
The water and HIV/AIDS crises are inextricably linked. Africa is disproportionally affected by both – half the world’s population that lacks safe water and 68% of people living with HIV. Our client Blood:Water partners with community-driven organizations, then pairs organizational strengthening with financial support. They just spoke about this model intersectionality on The Business of Giving podcast.
LISTEN NOW →
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Bright futures via early childhood education in Ghana.
It’s widely recognized by educationalists, economists, and policymakers that early education has the greatest influence on how a child performs at school. And on the kind of adult they grow into. Early years education gives an ROI of 33:1 – no other educational intervention comes close. So we’re honored to kick off a Total Brand Diagnostic with Sabre Education. Sabre is a partnership between a UK and Ghanaian charity, impacting more than one hundred thousand 4-and-5-year-olds to date.
MEET SABRE →
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CLOSING THOUGHT
Two out of three strategic plans fail. Why? A bias toward thinking vs. doing. Plans wind up all vision, no tactics – leaving social venture brands with big dreams but no mechanisms to realize their potential. Your strat plan is just a comms tool. So if the words on the page don’t align your team, priorities, and rhythms around the strategy… keep planning.
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