TPS Report 206 | Aug 1, 2022

“You’re Dead To Me,” Said The Patient To Their Patient Portal

Today, healthcare providers rely too heavily on patient portals to communicate with patients, as Forrester data shows that consumers (76%) are satisfied with receiving medical care or advice via text message. [Forrester]

The Metaverse in 2040

Experts are split about the likely evolution of a truly immersive ‘metaverse.’ They expect that augmented- and mixed-reality enhancements will become more useful in people’s daily lives. [Pew Research]

Mayo Clinic, Mercy's new collaboration will mine years of deidentified patient data for clinical insights

Two major health systems have penned a 10-year collaboration to join and analyze mountains of patient data for insights that could improve care quality and save lives. [Fierce Healthcare]

Amazon’s One Medical Acquisition Likely a Long-Term Play—But It Demands Attention Now

Nervous patients have voiced concerns about what a big tech company like Amazon will do with their health data now that the self-professed “customer-obsessed” company will have access to data encompassing nearly every facet of their lives. [Chartis Group]

YouTube Shorts Algorithm Explained

YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. [Search Engine Journal]

New touch point media episodes

+ An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon [touch point]

+ Apple & Amazon’s Healthcare Moves [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

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SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows