TPS Report 205 | July 25, 2022

Breaking Through the Apathy

Cable news primetime viewership has dropped by one-fifth year over year, while “social media interactions with news articles” have dropped by half – though part of that may be thanks to Facebook’s algorithm adjustments. [Jarrard Inc]

Health system chief marketing officers tasked with communicating a stance on social issues

Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. [Becker's]

Digital Twins: From Home Life To Healthcare

When charting the future of healthcare, it’s useful to understand the concept of digital twinning. Fortunately, most of us interact with a digital twin daily without knowing it. [Forbes]

10 Tips to Optimize Your Calls to Action in Email

So you’ve inspired them to open and you’ve held their interest—now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful converters. [Campaign Monitor]

5 AI Copywriting Tools to Make Writing Content Easier

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? [Neil Patel]

New touch point media episodes

+ The Patchwork Quilt of Healthcare Data [touch point]

+ Deepesh Chandra and the state of Digital Health today [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company. [Healthcare Soothsayers]

“I teach Marketing at Harvard Business School, and am planning on making this a key text for students wanting to dive into the future of information-driven marketing. Frankly, every marketer needs to understand this.” ⁦@davidedelman⁩ #marketing #ai https://t.co/W7jCkQVIRf

— Paul Roetzer (@paulroetzer) July 8, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows