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This week is the second half of my two-part exploration into creative variations of the Triple Parallel fold, so if you missed last week, make sure you go back and watch part one.
Today, I’ve got two 12-page Triple Parallel folds to share, and they both seem very different. Here’s why this format is important:
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The first example is a great idea for anyone who makes booklet mailers or product catalogs. The 12-page parallel can actually take the place of a stitched booklet.
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Both formats use only three parallel folds and can be folded by machine, which makes them “Low Budget Wonders.”
I hope you find a way to use the versatile Triple Parallel in your marketing mix. Thanks for watching and subscribing. I'll see you next week.
—Trish
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Fold of the Week #608 Project Credits & Specs
Sample #1: Thomas Jefferson Foundation, Inc.
Size: 6.5 x 8" folded, 38.375 x 8" flat
Sample #2: Penn State College of Arts and Architecture / Palmer Museum of Art
Size: 4 x 9" folded, 23.875 x 9" flat
Paper: 80-100 lb Gloss Coated Cover
Print Production: Printed 4/4
Finishing: Score and Machine Fold
Budget Rating: Low
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