The Campaign Company specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:
This week we look, in our Engagement Hub, at #FollowMe2 – a new piece of guidance in Scotland, on political engagement via social media. It’s a really handy tool and is the sort of resource that will help with democratic engagement beyond Scotland.
And of course, there’s Charlie’s Attic, this week featuring the Meldrew Point – the moment at which you’ve officially got One Foot in The Grave.
We spent this week browsing a fantastic new guide. Produced by The National Communications Advisory Group (Scotland), with Future Comms’ Dan Slee, it aims to provide bread and butter social media guidance for elected members across Scotland.
The guide is packed with handy advice – from tips on the digital reach of local papers in every Scottish area, to a decision tree about whether to engage on social media (pictured). There is loads more in there, and it’s well worth reading in full.
The skills and role of the elected member can end up being overlooked when we talk about engagement. Councillors’ ability to connect with local people is sometimes seen solely through the lens of their political self-interest. Yet the reality is that their role is paramount in reflecting needs of communities and building trust.
The more there are politically neutral forms of guidance to support MPs, MSPs and Councillors with engagement, the better our democracy will be able to function.
And finally this week, Charlie’s Attic, the misjudged Tweet at the end of your Friday bulletin:
Count down how many days you have left until you reach ‘Meldrew Point’.
