University of Florida Scholars José Valentino Ruiz, Derris Lee, and Chris Shelton published an article in the Journal of Arts Entrepreneurship Education. The empirical research study uncovered solutions for musicians to navigate company survivability, sustainability, growth, and impact within the Post-COVID multimodal creative economy and also provides a descriptive analysis of the new era. Ruiz, Lee, and Shelton qualitatively analyzed top-tier music professionals who not only thrived amid the pandemic but also helped other music companies survive and flourish, and thus, introduced the first ever "COVID Response Model" for arts entrepreneurial educators and practitioners.
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