The Campaign Company specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:
Hello and welcome to the TCC Weekly – the Friday bulletin for people who know their Wolpertinger’s from their Jackalopes.
We’re still recovering of the Lionesses’ fantastic win against Germany in the Euro 2022 final on Sunday. We’ve dedicated this week’s Behaviour Change section to the success of the England women’s team – whose victory acts both as a symbol of social change and as a potential catalyst for further progress when it comes to women in sport.
And of course, no TCC Weekly would be complete without Charlie’s Attic, who acts each week as Pickles the Dog to our missing Jules Rimet trophy. Today’s Attic includes polling on seagulls and footage of a Penny Farthing race from 100 years ago.
As you’ll all know, this week saw the England Women’s team bring home the country's first major footballing trophy since 1966 – beating Germany in the Euro 2022 final on Sunday in a euphoric 2-1 win after extra time. Here at TCC we were cheering on the Lionesses every step of the way. Below are some of the things we’ve been reading in the aftermath…
And this article looks ahead to six ways that women’s football in England can capitalise (more here on how to carry the momentum of the last few weeks forward).
This screen grab demonstrated the appetite for English women’s football which the tournament has inspired.
This article outlines Blackpool FC’s plans to make the club and the region a hotbed for women’s sporting talent.
This piece explains how and why women’s football ended up being banned for 50 years. And this one looks back in detail, explaining how Workington managed to beat the ban.
As the BBC piece at the top emphasises, the events which led to Sunday’s result represent a range of barriers being overcome – legal, cultural and economic. We hope it will act as a stimulus for further advances in women’s sport (and also as a spur for the England men’s team to try and emulate their success later this year!).
And finally this week, Charlie’s Attic, the part of the newsletter which bends it like Beckham each Friday:
Watch these iconic football heroes’ last ever touches for their clubs.
