TPS Report 210 | Aug 29, 2022

Why Healthcare Needs a Flywheel

As more industries have become vertically integrated, loyalty programs have taken various shapes and sizes, but are all predicated on the same concept – the flywheel effect. [Providence DIG]

The Promise of Digital Health: Then, Now, and the Future

Digital health has evolved as a broad term encompassing electronically captured data, along with technical and communications infrastructure and applications in the health care ecosystem. [National Academy of Medicine]

The Healthcare Experience: 2022

“The Healthcare Experience: 2022” is a comprehensive report that includes data from Zocdoc user and provider surveys, and an analysis of healthcare appointment booking trends beginning in May 2020 – the first full month Zocdoc facilitated video visit bookings – through May 2022. [ZocDoc]

Amazon Care shutdown is a strategic play, not a failure, some healthcare experts say

Amazon Care may be done, but that's not the end of Amazon's bold healthcare ambitions, industry watchers say. [Fierce Healthcare]

The benefits of APIs and interoperability

You can’t collaborate with someone using a different computer operating system, projects require different standards and practices throughout the process of development, and finished results are only usable by a fraction of your audience. [Beceker's]

New touch point media episodes

+ Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences [touch point]

+ Keeping Up with Medication Adherence [Digital Health Unfiltered]

+ Reimagining Robotics Surgery, a Chat with Adam Sachs [The Morning Fix]

+ Dr. Andrea Thomaz, CEO Diligent Robotics [Healthcare Soothsayers]

no person in marketing has all 3:
• a life
• a team
• approval from legal

— Sheeta Verma 👩🏽‍💻 (she/her) (@sheetaverma) August 23, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows