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Is your team on board with your mission?

Though much of the way businesses communicate is external — advertising to customers, collaborating with stakeholders, sharing business success and so on — the importance of good internal communication should not be overlooked, as it can have a tremendous impact on employee retention and job satisfaction.

How good internal communication helps your business

Trust: Reliable, consistent communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them and why the company operates the way it does.

When significant business decisions are made, for example, clear internal communication can help employees understand the decision and get behind leaders’ decisions.

For example, employees who are worried about a company’s financial future tend to want to leave. Transparent internal communication through staff meetings, employee newsletters and emails can help employees understand the company’s business goals, how the business is working to achieve them — and how employees can help.

How else can internal communications help?

A four-step guide to avoiding writing mistakes

by Matthew Anderson, BPRC editor and content strategist

During my time working at a local university, I read through hundreds of job applications for various hiring committees. When hiring for jobs for which accuracy and attention to detail were critical, one of the simplest ways to sort through applicants was to look for error-free writing in their submissions.

The truth is basic: Applicants with resumes rife with errors had almost no chance of success. Why? Their mistakes reflected poorly on their overall attention to detail.

Whether you’re applying for a job, writing ad copy for your business or crafting a press release for Whatcom County media, error-free writing is crucial. People often assume that if mistakes are present in one area of your work, they will be present in other areas, too.

Here are four steps to take to ensure that your writing is free of mistakes and represents you well.

What we're up to:

When's the last time you stepped out of your comfort zone or did something atypical for you?

This past month, Patti rolled out of bed at 3:30 a.m. and drove to Artist Point with friends to catch the sunrise at Mount Baker. It would have been easier to stay in bed, but that small sacrifice was well worth it.

What will you do in the coming month to build a memory?

Retaining the services of a PR and communications team is an important decision. You’ll want to make the best choice possible, so it’s worth investing time upfront to understand the options, identify your needs and consider your budget. Click here for two documents (10 minutes to read both) that will help you through the process.