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In just one year, Nathan Baschez, the co-founder of Every, has scaled the community to over 52,000 subscribers. This community is for anyone and everyone, filled with people from every industry and every job. Subscribers to the platform can access a wealth of information and find creators they love. Nathan shares with us a different perspective on entering the education industry as he is currently in the process of scaling Every and launching his first course. We’ve collected some of the best insights from our interview with Nathan. Read more here!
Insights from our conversation…
✏️ Let past learning experiences guide course and community design
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With Nathan’s experience working for General Assembly, Substack, and Gimlet media, he gained insight and guidance in marketing, business development and data science to help him design a course.
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Just because you’re setting out on a new business venture in virtual learning doesn’t mean your past experience is null.
🛠 Teach members to do, not just listen
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Nathan is experiencing this duality of learning – striking the balance between teaching valuable lessons and letting members really sink their teeth into the curriculum – as he builds out his own course that now starts in September.
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There is an innate responsibility all founders and operators share to ensure their members are learning actionable, tangible material rather than listening to lectures on theory with no guidance on how to apply it.
🧠 Make your content relevant and specific to encourage shareability amongst your audience
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Being concise, clear, and thought-provoking is the key to sticking out in crowded inboxes and getting your message across to your audience.
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However, Nathan has also spoken about having to “sacrifice the consistency for the novelty.”
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“People end up staying loyal, becoming subscribers, and reading every week, because they can’t explain exactly what they get from us in some way. It’s a variety of things, but they really like it.” - Nathan Baschez
📚 Fit educational opportunities into your business model, not the other way around
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“The thing about cohort-based courses is that they’re just a natural extension of your existing business. You take something that you could want to read or learn about it and you show up, have a set of things you can teach, and you bring people together who can meet and interact directly with the person who wrote the course to really learn it.” - Nathan Baschez
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