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Norwich City have terminated their main sponsorship deal with obscure Asian bookmaker BK8 Sports as a stance against the company’s lurid marketing content. Earlier this week, the recently promoted EPL club had announced a lucrative partnership with the Asian company, whose branding would have replaced Dafabet, another Asian gambling company, on the team’s shirts next season. […]
 
Jun. 11 - Fintech Unicorn Becomes ICC’s Latest Global Partner
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the world governing body of cricket, until the end of 2023. The multi-year deal involves the upcoming ICC World Test Championship between India and New Zealand, the 2023 Cricket World Cup, the next two editions of the men’s T20 […]
Jun. 10 - Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners of the biennial regional tournament. As an official Suzuki Cup supporter, Herbalife will have the rights to use official event marks across its marketing platforms, advertising collateral, and product releases around the tournament. The brand will also get fan […]
Jun. 09 - 2021 League of Legends Summer Split Scores Deal With Hyperice
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American sports fitness company Hyperice. Hyperice have become a special partner of the 2021 League of Legends Pro (LPL) Summer Split tournament, alongside Chinese recruitment network Liepin, hardware company Razer, gaming chair brand AutoFull and Intel. Hyperice is also the […]
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