Why Do Some Traditional Cigarette Users Switch to Vape?
Electronic cigarettes first arrived on the U.S. retail scene in 2006, and since then, this other tobacco product (OTP) segment has gained a substantial customer base within the convenience store channel. The addition of open-system vaporizers and pod devices further expanded inventory selection of electronic nicotine delivery systems (ENDS). Early on, ENDS of all types primarily appealed to a younger clientele, especially millennials and, eventually, Generation Z. While that continues to hold true to a degree, another trend revealed itself as consumers became more aware of the OTP: some traditional cigarette users switched to vape.
2021-06-09
cstoredecisions.com
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