June 3 - The Colours Issue
This week, we’re reading about what trends in certain colours can tell us about cultural values. We’re looking at the colours that come to define generational cohorts, from millennial pink to Gen Z green, and what they represent for aspiration and nostalgia. We’re also connecting the sudden influx of brown in luxury fashion to the biophilia boom; and thinking about how digital colourscapes are influencing real-world design. Finally, we’re looking at technology that harnesses the power of different colours, from animation studios that use colour to trigger certain emotions, from the hi-tech paint that’s being used to tackle rising temperatures. Read on for some colourful new ideas.
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