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It's a humour special!
Good morning creative comms pro!
Come on then, let's do this:
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Comms Creatives content of the week
Some fun ones this week.
Chatham Police Department
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A little joke to remind us that the quizzes we see on Facebook can prompt us to reveal information to scoundrels who want to guess our security data.
Why this works
Using the format they're critiquing to get the message to hit home - very creative!
Look, this is way more sharable than some plain advice to not participate in online quizzes.
Witty stuff that makes you smile is a lot easier to show your mates, than something that makes you look like a goody-two-shoes know-all.
This law enforcement organisation get the message across without looking like the Fun Police.
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They just take a photo from their archive and have a little fun with it.
Why this works
A library's audience is made up for people who are interested in culture and language. And this wee distraction has a pop culture reference most of us will get from film and music, and a deliciously silly pun.
It's a recipe for amusement!
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People tell me that they can't do fun content, because their comms is for an organisation that does important work.
- "It's very serious indeed, the tone would be way off if we were to get all jokey"
- "We can't be light-hearted when our work helps people going through dark times"
- "Our bosses just want us to promote good work, not indulge in chit-chat"
WRONG.
Well, maybe not wrong. But it's definitely misguided.
I often share this quote from John Cleese:
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Solemnity and seriousness are not the same thing.
Solemn people aren't approachable, or particularly likeable.
Your audience isn't spending all of their lives going around being straight-faced and emotionless.
So why should we?
How many of us would be happy with this as our brand tone of voice?
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As Cleese says in the two minute video below: "Solemnity serves pomposity and the self important".
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We know it's not what attracts attention in a noisy and complex world.
The solemn comms our bosses often demand is the kind of thing we all scroll past on our phones.
Because each and every day, we rarely have a quick check of our favourite social media channel to be informed, or be preached at.
We go there for a few moments to be distracted or amused.
"The more serious our work is, the more crucial
it is to be light-hearted, funny and creative."
That's a quote from me.
I'm not quite the comedy genius that Cleese is, but I have found myself saying it lots lately.
We have important, powerful, behaviour-changing messages to share. and conversations that need to be had.
We're not going to get anyone's attention being boring.
We're not going to build trust and dialogue by being distant and worthy.
It's why I drew this silly unicorn, for instance. Because I'm serious about reminding comms people how talented they are.
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Important and serious not-for-profit organisations like councils, charities, & housing associations can use a little humour online to get huge reputation wins, masses more engagement & positive media coverage.
It can be full on funny - like a joke or a video comedy sketch, or it can just be something that makes people smile.
- It helps you grow an audience
- It gets your people feeling good about your brand
- It shows you as being relevant and authentic
Doncaster Council often have a little fun.
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Our training has taught East Midlands Ambulance Service the benefits of being lighthearted and invite a little silliness.
They know how to keep it fun and relevant, and you'll see from the comments, how much people enjoyed joining in with this.
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You can do it too, with a few guidelines and some inspiration.
But what if I can't change our change of voice where I work?
Our work cultures can feel a bit like school where messing about is frowned upon and having a laugh is perceived as slacking.
And trying new methods and approqches feels like you're being naughty because that's not how teacher says we should do things.
But your colleague, boss, or your chief exec isn't a teacher trying to reign in misbehaving kids.
And you're not a child in a classroom.
You're an adult with a job to find the best ways to communicate.
It's good to play and be creative, it's actually what excellent expert communicators do.
And most of the content from brands that we personally engage with and enjoy, as people, not comms pros - is FUN and CREATIVE.
You don't have to write a new and fancy tone of voice guide that gets signed off and sits on your intranet gathering digital dust.
If it's difficult to do this where you work, you can gradually soften the tone, at your own pace:
- from always solemn
- to a little more light-hearted
- to enjoying creativity and humour once a week
- to one day making your brand be like a pal who's friendship you value most, who you can laugh and chat to and talk deep and meaningful stuff with too.
You can give it a tiny push in the right direction.
And we have a class on how you can inject some comedy into your comms coming up...
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How To Use Humour On Social Media
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WEDNESDAY 30TH JUNE, 1PM - 3PM
Being funny on social media doesn't have to be just for the big consumer brands.
You can do this in your work, and be the person who made your brand seem human and likeable.
Even dry or serious corporate brands can find ways to tap into their audience's sense of humour.
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We're NOT talking controversial stuff. There are ways to be funny that don't make your brand sound like Jim Davidson.
These comedy skills will be about giving you the skills to make warm, pleasant or quirky in-jokes for your audience.
I'll show you how to use a comedic approach for your brand in this live video masterclass on June 30th.
We'll look at:
🔶 How be be a funny brand on social media (without messing it up)
🔶 Creative communications lessons we can learn from comedians
🔶 Easy wins to make your audience smile
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FREE places at Comms Creativity Summer Camp
Have fun, make cool stuff, connect with the Comms Creatives Community
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DIARY MARKER: Wednesdays in August from 12.30pm - 1.30 pm
In August running Comms Creativity Summer Camp - with four lunchtime creativity sessions, useful creative resources, inspiration for your work and life and there will also be an after-work cocktail meet-up! I'm off booze, so mocktails for me 🍸🍹💃
It's about:
- Learning
- Stretching yourself to try new things
- Doing it with friends who are on your side
No more feeling stick in a rut!
This is not just another bunch of webinars, we're are going to change you in one month to become the most creatively confident comms pro you can be.
We have these summer camps for our Social Media Comms Academy Members, but GUESS WHAT?!
YOU CAN TAKE PART FOR FREE!
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