Copy
View this email in your browser

Marketing for Writers: Tips for Virtual Readings on Zoom, Facebook Live, etc


Events, such as readings, are a good way to raise your visibility and, occasionally, sell books.

Among the benefits:
 
 
- If you're reading for a library or other organization, they will often handle the publicity and generate an audience.

- You may get paid. (In the Boston area, most libraries pay between $150 and $300 for a reading. Some don't pay at all -- I avoid them.)

- You can ask the library to stock your book.

- If the organization records the event, you'll get a free video. (I've done events in which the library has brought in the local cable TV station.)


What follows are tips I've gathered over the last 15 months reading on Zoom. Contrary to popular belief, most venues still want virtual events. Live in-person events may be widespread in the fall -- or not. (In the coming weeks, I'll offer tips on live, in-person events -- I'm doing my first live gig in 15 months next weekend)

I) Zoom (my preference) and Facebook Live, etc.

1) Elevate your web camera so you can stand up, which gives your more energy and movement.
 
- The camera should be slightly above your eye level, tilted down slightly.

- If you're using your phone camera get a tripod and clamp for holding your phone.

- If you're using the camera on your laptop, elevate it on a small table.
 
 
 
(Right Click to enlarge)
 


- Don't use Wifi to connect to the Internet -- it can be flaky. Instead connect directly to your cable modem, if possible.

- Don't wear clothes with stripes or crazy patterns – test out your out fit and rig with a friend on the other end of a practice Zoom session. (Yes, you'll need your own Zoom account)
 
My seer-sucker striped pants looked weird on camera.
 
                                                             


2) Background: Test them out before your gig!

- The backgrounds included with Zoom can cause you to fade in and out during events.

- A better option: Set up your office with a good background. A blank wall with a Japanese screen works great. I've created a black background with a windsurfing mast and some black tarps.
 
(Right click to enlarge)

                                    


3) Lighting: critical!

- Quick and dirty: Buy a ring light
 
- DIY: use exiting floor and desk lamps
 
Right Click to enlarge

                                    


- Much more than you need to know on lighting:

https://vimeo.com/blog/post/an-introduction-to-three-point-lighting/

https://wistia.com/learn/production/down-and-dirty-lighting-kit




4) Reading

- Print out what you're reading in large type instead of reading directly from the book.

- If you're reading a scene with dialog, rewrite it with attributions in front of the dialog, not after it.

- To avoid reflection of your monitor in your glasses, try tilting your glasses down at an angle.

- Read into the camera not to the audience on your screen. 
 
 
- Limit big gestures as they can appear blurry on audience's screens. 

- Bonus points if you can memorize some of what you're going to read. That way you can look at the audience.
A recent Zoom reading. Note: My glasses were not tilted down, so you can see the reflection of my monitor in the lenses. Oh, well.
·  June 24: West Medford Open Studios, reading/performance, Medford, MA, OUTDOORS and LIVE!

·  July 18-Aug 1: "Tales of a ..." KC Fringe, Kansas City, MO, Pre-recorded

·  July 18-31: "Tales of a ..." Providence Fringe Festival, Providence, RI, Pre-recorded

·  July 29-Aug 7: "Tales of a ..." Saskatoon Fringe Festival, Saskatoon, Canada, Pre-recorded

·  July 29-Aug 8: "Tales of a ..." Great Salt Lake Fringe Festival, Salt Lake City, UT, Zoom

·  Aug 5-15: "Tales of a ..." Minnesota Fringe Festival, Minneapolis, MA, Pre-recorded

·  Sept 3-12: "Tales of a ..." Elgin Fringe Festival, Elgin, Il, Zoom
 
Like my stuff: Buy me a cup of coffee with Paypal?
Follow us on Twitter
Follow us on Facebook
Instagram
YouTube
Website
Email
Copyright © 2021 Randy Ross Media, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp