June 24 - The Allyship Issue
More than ever, consumers expect brands to be vocal advocates for social and political causes. This Pride month, we've been thinking about the structural change that is needed for companies to go from performative allyship to impactful support. We're reading about why coalition should be the next step in racial justice movements; the risks associated with viewing Juneteenth as a corporate holiday in the US; and the key questions that brands can ask to elevate their Pride outreach. We're also thinking about what this looks like in practice, from Unilever's city-specific pledge, to VR platforms teaching racial empathy at work.
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