Thank You to the Service Design Global Conference Team!

Today we want to thank our wonderful Service Design Global Conference team. We could not do it without you. Thank you, Polly Adams, Arundhati Bagrodia, Agusta Callaway, Brianna Carney, Janice Chan, Monica Fernandez, Jamin Hegeman, Tomoe Ishida, Ulla Jones, Vidi Khanna, Jaidon Lalor, Jerel Lee, Bertrand Lirette, Alex Nisbett, Dr. Vidya Priya Rao, Gabriela Salinas, Tyler Stupart and Hamed Yahyaei!
 
Subscribe to the Service Design Global Conference 2021 newsletter to stay informed and save the date! 

In recognition of Pride Month, we at the SDN are pleased to have the opportunity to showcase the great work our community is doing within this space, as demonstrated by the work of our very own SDN DEI Taskforce, Natalie Kuhn (she/her) and Max Masure (they/them).

So you've heard of the concept of "adding your pronouns" and want to learn more. Like many of us, you've probably wondered what it meant, why folks keep bringing it up, and finally, how you should "add your pronouns"? Where? When? Online? Within a verbal introduction? Read this article to learn the how vs. the why behind adding pronouns while touching a bit about the concept's history.

Design is taking more of a leadership role - it is even moving into the boardroom. However, so far, designers are not systematically educated for leadership roles. The Design Leadership Program that runs for 12 weeks is a hands-on program developed to improve your skills and knowledge as a creative leader from top global leaders.

We are happy to offer a 20% discount for our SDN members.
Join us starting July 12, 2021! 

Discount code: sdnlovesdesignleadership

Service Prototyping

The challenge for a Service Designer is to ensure that stakeholders can see the value of the service experience that has been designed. When orchestrating an entire service that comprises multiple touchpoints, key stakeholders cannot visualize the service experience.
Read this article, written by SDN community member, Juneza Niyazi to learn why building a service prototype is essential. 

What Is the Value of Being Accredited by the SDN?

Being accredited by the SDN, the leading non-profit institution for expertise in service design elevates your profile. It translates into trust and credibility among new business prospects and employers in an ever-expanding industry where service design is becoming the new normal. Your accredited title is valid for two years and includes a two-year SDN Professional Membership with all connected benefits.

Pre-requisites:

• 1+ year of experience and/or completion of service design education/training
• Completion of 1 service design project or capstone/training case
• Meet core competencies as a service design practitioner 

We are pleased to welcome Jerel Lee to our esteemed group of SDN Accredited Service Design Professionals! UK-based Jerel has been working as a Service Designer since 2015, helping organisations better understand their customers and how they can deliver on the promised experience. He is currently a Service Designer at Rathbones. 

"I believe strongly in 'humanocracy' and in helping my client organisations rediscover their 'why'." - Jerel Lee.

As seen above, learn from Jerel how to apply frameworks in service design in his Medium article!

Find out more about our accreditation programme and consider applying today to join our leading group of experts.

Qualitative research is a methodology used to gather objective and unbiased insights from a specific group to understand a problem or issue better, ideate a new concept, or expand upon an existing opportunity. The process seeks to tap into the human side of the equation and do one-on-one interviews, observations, questionnaires, focus groups, etc. And while you may feel confident in your knowledge of the assets needed to conduct such research, have you asked yourself if you truly understand the psychological basics, methods and tools that will help you increase the quality of your activities?

Read this SDN Academy Blog Post: "Taking a Deep Dive into Qualitative Research with Dr. Tina Weisser" and learn more about our upcoming course "User Research Masterclass - The Art of Asking" with Dr. Tina Weisser on July 20 and July 27, 2021!

We at the SDN would like to thank our community for participating in this worldwide event that brought together people from different backgrounds and disciplines to raise awareness around service design and to create an impact in local communities and society at large.

This year, we had over 25 international activities worldwide in more than 20 countries across five continents!

Watch the recordings of all events! 

The Service Design Day Touchpoint Roundtable was a hit! This roundtable involved the editors and several authors of the most recent issue of Touchpoint for a roundtable discussion on systems thinking and its value for service design.

While you are at it, don't forget to explore the newly published Touchpoint Vol. 12 No. 2 - Service Design and Systems Thinking! Get your digital or printed copy of the issue to access all the fascinating articles!

*Note: Free copies of Touchpoint are available for SDN members!