Personalized Marketing --
trend or must-use strategy?
Inbound marketing tactics focus on attracting, engaging, and converting a brand's audience into loyal customers. As you implement tactics to attract, engage, and convert, you're collecting data about the individual interacting with your brand -- or at least you could be.
Collecting that data and turning it into customized interactions with engaged audience members is what's called Personalized Marketing.
And the approach is not new. For nearly a decade, brands have taken advantage of personalization tactics in their marketing efforts. What started with the ability to add a first name in an email subject line has evolved into a whole wealth of tools and tactics that allow for deeper contextual experiences.
Start exploring how you could begin or expand your personalization efforts by checking out our recent blog post on the topic. As always, if you have questions about this topic, we're happy to chat more. You can reach out directly to a Shift team member or email us at hello@shiftcollaborative.com.
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Get Started with Audience Analysis
You mostly like have data about your audience, but are you using it? In a recent article, we shared how metrics in Google Analytics can help you get to know your audience better. Check it out!
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We're Growing
Shift is looking for two new team members to collaborate with us and our clients. We are looking for a graphic designer and a client services manager eager shift perspectives and motivate humans.
We are accepting applicants through our website. If you or someone you know might be interested, feel free to spread the word.
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