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Why Blogging is Still Relevant

A friend posted on FaceBook this week asking the purpose of blogs.  He felt that if no one read them, why do need them?  We need them for a multitude of reasons: to help your company rank on search engines, to share information about a given topic and become an expert in an industry, and to attract visitors to your site  and turn those visitors into leads.

So what does this mean?  Blogging uses keywords and links to help optimize your site.  This helps you get ranked higher on organic (not paid) google searches.  Then, when people click on the google links, they are led to well-written articles that help position you as an expert in your field.  And finally, you link your blogs on your social media to help people get to your website.

So if you don't blog, now is the time to start.  And shameless plug: I just happen to write blogs for people.  Reach out to me for more info if you're not blogging already!


 
 

Listen to my podcast!  This week:  The Secret to SEO
 
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