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The Office of Public Affairs' bimonthly measurements and metrics
May-June 2021
 
Big Stories

Rice enrollment expansion

Texas power grid problems

Slave trade database

Media Highlights

Rice enrollment expansion

Rice’s decision to expand its student body triggered a cascade of positive media coverage for the university. A news release touted the expansion along with a series of upcoming campus construction projects, including a new engineering building, a new building for the visual and dramatic arts, an additional residential college and an expanded student center. The initial story carried by local media outlets inspired a column in Forbes calling on other elite universities to follow Rice’s lead, which led a documentary producer to include Rice in an upcoming film on educational opportunities at elite universities. 

https://bit.ly/36vMCwt

Texas power grid problems

Ongoing concerns about the Texas power grid in the midst of a heat wave prompted state utility regulators to ask that citizens take extra measures to limit their consumption of electricity. Once again, Rice’s Dan Cohan became an indispensable resource for journalists trying to understand and explain the byzantine complexities of the Texas electricity market and how state lawmakers have failed to fix it. After a freeze in February and a scorching start to the summer, Cohan’s insights accounted for more than 3,000 mentions of Rice in such sources as the New York Times, CBS News, BBC, the Guardian and the Associated Press.
 

https://nyti.ms/3ABOvFk

Slave trade database

SlaveVoyages, the world’s largest repository of information about trans-Atlantic and intra-American slave trades, has been transferred from Emory University in Atlanta to the care of Rice. The story behind this fascinating database, which PBS “Finding Your Roots” host Henry Louis Gates Jr. called “one of the most dramatically significant research projects in the history of African studies,” was told in a Houston Chronicle front-page story quoting and highlighting the work of Daniel Domingues da Silva, an assistant professor of African history at Rice.

https://bit.ly/2ST55j8
 

For a full list of May and June media stars
please see the last section of this report. 
Government Relations

Research funding remains Government Relations' focus at state and federal levels


During the month of May, Government Relations continued trips to Austin to advance Rice’s priorities during the home stretch of the Texas Legislature’s regular session. Taking stock of our accomplishments and unfinished business — and the positive relationships we built and maintained along the way — it’s safe to say this was a good, mostly quiet session for Rice and higher education. We made headway on increasing state funding for private university research and successfully advanced legislation for a new research institute, the Brain Institute of Texas, through the state House and a Senate committee. Though it ultimately stalled on the Senate floor, we built a lot of support for the issue along the way. We succeeded as parts of two coalitions: One helped ensure consistent funding levels for the state’s private university student financial aid program, while the other won pandemic liability protections for businesses and universities across the state. We also led a large group of research universities from across Texas in addressing problematic wording in a bill focused on research security and intellectual property theft. By and large, most bills we opposed failed to advance.
 
Meanwhile, as the session concluded in Austin at the end of May, early June found Congress advancing two major pieces of legislation — both of which Rice supported — intended to boost American research and competitiveness. The Senate passed the Endless Frontier Act as the renamed U.S. Innovation and Competitiveness Act, which would authorize $100 billion for the National Science Foundation (NSF) over five years and put billions into new programs like regional technology hubs, the university technology center program and innovation institutes, all of which are opportunities for Rice. Shortly thereafter, the House passed the NSF for the Future Act and the Department of Energy (DOE) Science for the Future Act together, both of which would authorize meaningful funding increases for basic research at the NSF and DOE. Rice remains meaningfully involved in advocacy in the House and Seante as they begin negotiations to find a consensus path that can merge their largely aligned, but not coordinated, efforts.
University Relations

Welcome Center virtual program


The Welcome Center wrapped up its new virtual programming at the beginning of June. The program was created to engage with elementary and middle school audiences while the Welcome Center was closed. The program helped participants learn about the importance of college and the history of Rice, while enjoying picturesque views of campus life. Participants were able to interact with Rice students during their interactive virtual campus visit. From March to June, 29 virtual programs were held that reached 1,150 students in the Houston area.

Welcome Center reopens after being closed since March 2020


The Welcome Center reopened June 14, 2021, for walk-up visitors and campus tours after being closed for 15 months. Student assistants will lead tours for elementary, middle school and community groups throughout the summer. On June 23, the Welcome Center hosted a group of eighth graders from California for the first in-person campus tour since March 2020. The Welcome Center looks forward to hosting more groups on campus this summer.

Rice Pride happy hour at Valhalla


University Relations (UR) organized a happy hour for campus LGBTQIA+ members and allies to celebrate Pride month. With Pride Houston delaying their annual parade, which is now planned to take place this fall, UR arranged a Zoom meeting with representatives from six Rice LGBTQIA+ groups to discuss other ways to celebrate Pride month. The happy hour was held in the Graduate Commons outside of Valhalla June 18. Complete with rainbow décor, a Pride flag cupcake display, rainbow fruit skewers and proud Rice community members meeting and mingling, the event was a great success. Public Affairs’ Brandon Martin filmed this video of the event for the Rice YouTube channel.
Creative Services

Scientia Lecture series web graphic


Creative Services designed and edited a flyer to promote the School of Humanities’ new Big Questions course, titled Why Did So Many Die? The U.S. Response to COVID-19. Big Questions courses invite all Rice students to explore the ways in which humanities inquiry helps us face the major questions of our time.

Task Force on Slavery, Segregation and Racial Injustice reports


Since its inception in 2019, The Task Force on Slavery, Segregation and Racial Injustice has undertaken numerous initiatives to address their three-part charge. As part of that, 11 lectures and panel discussions were organized in the past year ranging from the history of Texas, to African American culture and politics in Houston in the era of segregation to Black student experiences on Rice’s campus. During the 2020–21 academic year, the task force investigated a wide range of questions in 23 “Doc Talk” webinars, featuring student research and the state of Black life at Rice. In June, two reports were released On the Research About Slavery and On the Founder’s Memorial. Creative Services designed the covers for both reports and promotional materials for the talks and webinars.

Ken Kennedy Institute's conference visuals


As part of a rebrand, Creative Services reworked the conference logo and background visuals for the Ken Kennedy Institute’s fall conference for use in advance promotion and calls for participation in the event. Originally the Data Science conference, the event was renamed the AI and Data Science conference and will take place Oct. 25–27, 2021.
Multicultural Community Relations

English professor talks about book that shaped her life


Nicole Waligora-Davis, associate professor of English, gave a fascinating virtual presentation May 6 in the new lecture series created by Multicultural Community Relations: “Books That Shaped My Life.” Waligora-Davis talked about “Incidents in the Life of a Slave Girl,” which is the autobiography of Harriet Jacobs, who was an enslaved person. The book depicts how the author hid in the garret of a house for seven years to escape sexual harassment from her master and to plan her escape to freedom. Following Waligora-Davis’ riveting presentation, the audience engaged in a lively discussion about history, resilience and courage.

Anne Chao lectures on Asians in Houston


In celebration of Asian American Pacific Islander Heritage Month, MCR organized a webinar lecture with Anne Chao ’05, who founded and manages the Houston Asian American Archive. Chao received her M.A. and Ph.D. from Rice. She traced the development of the Asian community in Houston and how this community contributed to moving the city forward.
 

Celebrating Houston’s early Black community


Norie Guthrie, an archivist for Rice’s Woodson Research Center, presented “Mapping ‘The Red Book of Houston’” via Zoom at MCR’s Community Dialogue Luncheon May 20. Using digital mapping, Guthrie led a lively discussion with diverse community leaders and Rice alumni about the accomplishments of Houston’s early Black community. “The Red Book of Houston” is a valuable resource because it presents a slice of the city’s Black community in 1915 and is filled with residential, church, school and business addresses. According to Guthrie, “The Red Book of Houston” is recognized by researchers as unique in its comprehensive and creative celebration of Black life over a century ago.
 

Preparing underserved students for college


Partnering with the Texas Diversity Council, MCR hosted three virtual workshops from June 21 to June 23 on how to write college admissions essays. The free workshops were designed for rising high school seniors. Parents and guardians were also invited to attend. Another webinar workshop was offered June 24 on the admissions and financial aid process. Staff members from the offices of Admission and Financial Aid provided general information about applying to college and how to seek financial aid and answered questions about Rice’s admissions process.
 
Marketing and Digital Communications

Rice.edu

Google analytics for rice.edu total page views were 748,826, with visitors spending an average of 4:44 minutes on the site and a bounce rate of 54%. These traffic numbers show a decrease over the previous period, most likely attributed to the faculty, staff and students leaving campus for summer as well as the minimal use of Canvas, Rice’s Learning Management System.
 
May/June vs. March/April
Pageviews: 748,826 vs. 989,152 (24.30% decrease)
Avg. Time on Page: 4:44 vs. 5:21 minutes (11.48 decrease)
Bounce Rate: 53.82% vs 25.95% (107.44 increase)
 
As of April 30, Public Affairs and the Office of Information Technology have successfully launched or are in the process of launching 254 Drupal 8 websites. In late June, we relaunched the completely overhauled Rice Online website in the Rice-branded theme that will deliver quality information in and beyond the classroom.  Our current focus is on Drupal 8 conversions of Rice News and Rice Magazine as well as accessibility and theme improvements throughout the summer.
 
A few of the notable websites currently under development include:
  • Nest360°
  • Research — Year in Review 2020 (Office of the Provost)
  • Rice360°
  • Rice Magazine
  • Rice News and Media Relations
  • The Kinder Institute for Urban Research
  • Welch Institute
Social media
Impressions: This reflects the number of times the content was seen.
Followers: This is the number of people who follow the main Rice accounts.
Engagements: This reflects the number of interactions (likes, shares, comments, clicks) on a post.

In May and June, Rice University’s social media channels received more than 3.5 million impressions and more than 115,000 engagements. Overall, all channels have a combined 231,877 followers, a 1.4% increase from March to April.
Twitter followers increased to 38,884. The top tweet featured a campus photograph with 19,483 impressions, 82 likes and a 6.1% engagement rate. This was followed by a tweet in anticipation of Rice’s commencement ceremonies, which earned 10,586 impressions, 67 likes and an 11.2% engagement rate.



 
Facebook followers increased to 58,790. The top post celebrated Rice’s Class of 2021 with 3,531 engagements, 892 reactions and a 21.5% engagement rate. This was followed by a photo gallery of shared graduate images. The post had 3,329 engagements, 530 reactions and a 19.7% engagement rate.


LinkedIn followers increased to 93,315. The top LinkedIn post celebrated Rice’s Class of 2021 and received 48,439 impressions, 836 reactions and a 28.1% engagement rate. This post was followed by news that President David Leebron will step down from his presidency in 2022. The post had 34,483 impressions, 513 reactions and a 6% engagement rate.

 
Instagram followers increased to 40,888. The top Instagram post celebrated the Class of 2021 and earned 25,670 impressions, 3,889 likes and a 15.4% engagement rate. Following that, our second-best performing post shared photos of graduating seniors. The post received 25,827 impressions, 3,642 likes and a 14.1% engagement rate.


Media Stars
Daniel Cohan, associate professor of civil and environmental engineering and a Rice faculty scholar at the Baker Institute for Public Policy, had the highest number of media mentions — 3,086 — in May and June, mainly for comments about Texas' power grid. Below are members of the Rice community who were mentioned in the media 10 or more times in May and June.
 
Daniel Cohan 3,086
Mark Jones 2,770
Morénike Giwa Onaiwu 2,747
Vivian Ho 2,195
Joyce Beebe 1,066
Douglas Brinkley 682
Cho-Liang Lin 414
Lauren Anker 413
José Cruz Jr. 177
Xue Jiang 151
Yilin Li 151
Peter Lillehoj 151
Francisco Monaldi 125
Kirstin Matthews 113
Omid Veiseh 93
Ken Medlock 86
Jacob Robinson 86
Tony Payan 84
James Tour 83
David Leebron 82
Jun Lou 74
Asa Stahl 70
Bill Fulton 69
Joe Karlgaard 59
Moshe Vardi 56
Jim Blackburn 55
Danielle King 55
James Sidbury 53
Stephen Klineberg 49
Kaiyuan Yang 48
Amanda Marciel 43
Aditya Mohite 41
Jing Zhou 41
Claudia Kolker 39
Jan Odegard 37
Junichiro Kono 31
Andrey Baydin 30
Lauren Stadler 30
Robert Ladd 29
Grace Forbes 28
Ming Tang 28
Ryan Linn Brown 27
Ashok Veeraraghavan 25
Xiang Zhang 24
Mark Finley 23
K.C. Nicolaou 23
Michelle Fokam 22
Frank Toffoletto 22
Adria Baker 21
Bob Stein 21
Rajdeep Dasgupta 20
Damanveer Grewal 20
Caleb Kemere 20
Julia Saltz 20
Douglas Schuler 20
Adrian Duhalt 19
Michelle Michot Foss 19
Tara Simpson-Sullivan 19
Scott Sonenshein 19
Eric Wice 19
Kory Evans 18
Peter Rodriguez 18
Jim Elliott 17
Gaurav Gupta 17
Olivier Larouche 17
Anshumali Shrivastava 17
Todd Treangen 17
Minghao Yan 17
Hua Guo 16
Anna Mikulska 15
Haotian Wang 15
Reginald DesRoches 14
Utpal Dholakia 14
Jung Yoon Kim 14
Yunrui Qiu 14
Zhen-Yu Wu 14
Chuan Xia 14
Yang Xia 14
Xiao Zhang 14
Peng Zhu 14
Mohammad Samani 13
Siraj Sidhik 13
Sumitabha Brahmachari 12
Michele Di Pierro 12
José Onuchic 12
Lora Wildenthal 11
Estefania Barajas 10
Anne Chao 10
Lydia Kavraki 10
The chart below shows Rice’s media mentions since 2007. The green column reflects the number of mentions through June 30, 2021.
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