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West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with the 37-year-old, which aims to ‘break new boundaries’, makes Sammy the betting brand’s first cricket spokesman and looks to build on Fun88’s ongoing deal with T20 tournament Caribbean Premier League (CPL). In addition, the two-time T20 World Cup winning captain will […]
 
Jul. 15 - Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup for the first time. Oppo will get naming and presenting rights to the ‘man of the match’ prize, as well as title sponsorship of the Decibel Challenge – previously run in 2018 – which rewards the loudest fan groups […]
Jul. 14 - ONE Esports Bags A Brace Of Partnerships
ONE Esports – the esports arm of the MMA outfit ONE Championship – has secured deals with Activision Blizzard, and grocery delivery platform foodpanda Thailand. According to Mark Aubrey, Activision Blizzard’s Vice President & Head of Asia Pacific, the deal will continue to build and scale Call of Duty’s community in Southeast Asia. Details regarding any planned activations […]
Jul. 13 - World’s Richest T20 Tournament Set For Two More Franchises
The world’s most lucrative T20 tournament, Indian Premier League (IPL), is poised to introduce two more franchises from the 2022 season, according to The Hindustan Times. The Board of Control for Cricket in India (BCCI), the report says, recently held an internal meeting to discuss the changes and are to move ahead with a tender for […]
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