BMW R18 Cruiser
Who rides a cruiser and why?
BMW mastered market identification with the GS model 40 yers ago and now has a GS in every size from 310 to 1250. When you climb on a GS it is climbing in the saddle of an agile steed, feet in the stirrups and ready for adventure.
Settling down into the seat of an R18 is like sitting in your favorite comfy chair, only the panoramic views from behind the handlebars of the R18 are like having your own giant movie screen, only better. Sit back and watch the world go by… no tippy toes for stability, just relax, grab the throttle and make life a ride.
Great deals abound on the R18’s and the long awaited aftermarket accessories are finally coming in…riders backrests, handlebar options, floorboards, exhaust options, etc. Most are sourced here in the US and we all know how spotty manufacturing has begun to recover here at home. The Cruiser market is new for BMW and we are determined to make a dent in the HD, Indian, etc market.
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