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July 2021
How Does Your Club Manage Sponsorships?

For many Member Clubs, sponsorship is crucial to the success of their annual racing calendar. In the next issue of the ICOYC Currents, we will present several stories and insights on how to improve your Club’s sponsorship efforts. 

Help us gather more information by filling out this month’s survey on sponsorship in Yacht Clubs. Your answers may remain anonymous if you choose. 
Take the Survey
How Do We Select Clubs to be in the ICOYC?
From Gero Brugmann, ICOYC Membership Committee Chair

To become a member of The ICOYC, you need to be a club. The ICOYC is, after all, a club of clubs. 

The founders of the Council envisioned a platform where yacht clubs around the world could exchange ideas and experiences, cooperating without competing. Specifically, they defined some qualifying parameters that helped us attract our initial Member Clubs and today, help us define our new Member Clubs.  

First, the Council’s founders believed that an international exchange and fruitful dialogue works best when the Member Clubs are internationally involved in the sport, especially by hosting championships. Therefore, hosting such events was an important qualification for membership. 

An effective exchange also requires a limited number of individuals discussing, and therefore membership is limited to the top clubs. “We are looking for clubs that matter,” is the short-form often used by the Membership Committee.

A free exchange of views and concepts, including helpful failures, between club officials requires that no delegate fears that its hidden magic of success is copied by its neighbor club, who could then use the magic to draw participation or sponsor interest away. That would stall conversation, or even attendance at meetings. To avoid this, the ICOYC Membership Committee draws close attention to inviting no club from a boating area where the ICOYC already has a Member. (This said, there are indeed some Member Clubs that share the same waters. These overlaps occurred on the initiative of the Clubs that became the Member first, and the Council supports such trust among Member Clubs.)

Finally, the Council’s membership should reflect an even distribution across all continents to live up to the “international” in our name. This is the least easy task of all, and still a work in progress. The sport and the concept of non-profit sailing clubs is widespread across Europe, North America, Australia and New Zealand, and it was relatively easy to find several clubs interested in membership in the Council. However, there are fewer yacht clubs in Asia and South America in general, and even fewer in Africa. It has taken some time to build out these regions and, though the work continues, we are proud to welcome our Member Clubs in Asia and South Africa. With the new membership of Yacht Club Punta del Este in Uruguay, the ICOYC happily welcomed our first member in South America in 2020.

Acquiring Member Clubs for an international organization of like-minded sportspeople is a merry and satisfying task, and the ICOYC Membership Committee looks forward to continuing its quest to bring our Member Clubs, and their members, together.

Gero Brugmann
ICOYC Membership Committee, Chairman
The ICOYC Clubhouse is Always Open
Since its founding, the International Council of Yacht Clubs has hosted World Forums and Regional Conferences to provide its Member Clubs with a way to exchange ideas and share experiences. Of course, since the global pandemic, it has been impossible to meet as a Council in person. 

But—it’s 2021! And international, constant communication is easier than ever. 

Step inside the new ICOYC Clubhouse. This Members-only Facebook Group is a free and easily accessible way for ICOYC Members to continue to exchange ideas, even from afar.  Join today!

 
FEATURED MEMBER CLUB NEWS
St. Francis Yacht Club is once again at the forefront of a new watersport—wing foiling. 
 
Royal Cork Yacht Club bridges the gap between sailing and social events with their Admiral’s Chace. 
 
Royal Hong Kong Yacht Club has an Olympian at the 2020 Tokyo Games, a first for the country since 1996. 
 
Mirpuri Foundation Racing Team, sailing under the burgee of Clube Naval de Cascais, wins the VO65 class of The Ocean Race Europe.
 
Royal Southern Yacht Club blessed with champagne conditions and stiff competition for 50 teams at their annual J/Boats regatta. 
 
Royal Hong Kong Yacht Club dominates the racing at the inaugural All-Women Regatta, Steering the Course. 
 
Do you have news or insights to share from your club?
Tell us about it. >>
ICOYC COMMUNITY

Results from the May Survey: Are we Coming out of COVID?

In 2020, we surveyed Member Clubs and found that the pandemic affected all levels of operation. With vaccinations on the rise and infections on the decline, we asked again if and how Clubs are recovering from the COVID-19 global pandemic. 
Join the ICOYC Clubhouse on Facebook
Join a private Facebook group for members of Member Clubs! Gain direct access to fellow Club leaders, share Club news and start a conversation on Club issues. 
Follow ICOYC on Instagram
Stay up to date and in the know with the Council on Instagram, featuring Member Club profiles, event announcements, best practices and more. 
 
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