South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL club Tottenham Hotspur.  The deal which began in 2016 will see Kumho continue as Spurs’ official tyre partner and have a prominent presence on the in-stadium LED advertising system at the club’s home ground to grow awareness of the […]

The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and nonfungible token (NFT) marketplace TriumphX.   The agreement will focus on joint blockchain research with the aim of integrating NFT technologies and enhancing the branding of the fried chicken outlet. According to reports in local media, KFC Korea plans to introduce blockchain […]

Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club Wolverhampton Wanderers.  While the financial details of the deal was not revealed, it does give Evil Geniuses a global physical presence in Asia-Pacific, Europe and North America. A focus for Evil Geniuses will be leveraging on Wolves’ Asian market […]

Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and new career opportunities in the region, according to a white paper by Tencent and Newzoo.  According to the data from Newzoo, the compound annual growth rate (CAGR) for esports revenue in Southeast Asia is forecast at +20.8% from 2019 to […]