Indian, and global brands have coalesced to support their nation’s largest Summer Olympics contingent, with unyielding perseverance to pursue one’s dreams emerging as a central theme across their campaigns.  From print ads, television spots, on-ground activations to various form of digital campaigns, brands are doing their best to showcase the pride in representing Team India […]

Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping minors. Wu has denied the act. The former EXO member was accused of targeting, and pressuring, a teenage girl and other young women for sex. The accusations, which Wu denied in multiple statements, have triggered widespread public outrage, according […]

Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo. The research revealed that 90% of brand videos on TikTok had some form of product placement. Influencers and celebrities are also common, with a quarter of videos featuring an endorsement or collaboration with an influencer (26%) or celebrity (24%). […]

Earlier this week, MotoGP announced that this year’s Thai Grand Prix has been cancelled, for a second straight season, because of the COVID-19 pandemic. The race was scheduled for October 17 at the Buriram International Circuit. On Tuesday, Thailand placed over 12 million people under a partial, two-week lockdown after an increase in cases of […]