GoSquared Weekly

Hello!

As a small-size SaaS business, we walk a thin line between automation and personal touch.

On the one hand, we are dedicated to growing our company; we want any SaaS founder anywhere in the world to use GoSquared to turbo-charge their SaaS projects. We want to be the reason side-hustles became full-time businesses. The reason unfulfilled employees become proudly independent business-owners.

This requires processes, automation and scaling.

On the other hand, we remain SaaS Entrepreneurs and (we like to think!) good humans. We have no intention of becoming a faceless corporation, only concerned with hitting the next revenue targets.

We’re dedicated to providing personal and attentive care to our client-base.

We don’t just want great marketing strategies to get prospects through the door. We want to build a genuinely useful, powerful tool for people like us. To listen to our customers. To develop the platform that they need to grow their SaaS projects into businesses.

The way we've built our product really reflects this attitude to growth. So we thought it would be fun to show you how GoSquared uses GoSquared. Starting with how we make our website work better for us.

Until next time,

Chris

We use GoSquared to make our website work better for us

We work hard to drive new leads to the website. Whether it’s crafting blog posts to share Growth strategies, or engaging in SaaS communities, a lot of elbow-grease, long hours, and strong coffee goes into getting visitors to the site.

So, once they arrive, we seize the opportunity!

GoSquared.com is our 24 hour salesperson; a living, breathing lead-gen machine.

Gone are the days when you could throw up a ‘Contact Us’ email address and hope for the best. Nowadays, prospects demand interactive and engaging websites.

Zooming in on...

What one thing should companies do today to see results in growth?

Look at somebody who’s where they want to be, but who is 1-2 years ahead. Not at Apple, not at Stripe, not at X unicorn. Learn from their actions, not from their advice. Alternative, more practical answer: do customer support for 1 day per week. That in itself will pay dividends.

What are you currently learning?

Always learning how to learn. Learning how to un-learn some other things.

But at this very very moment, I’m learning how to be a great host, which draws back to learning how to learn I guess. If I can be a great host in a conversation/podcast episode, I can also take that in every day-to-day conversation: whether it’s a user or an employee of mine.

What's your most underrated strategy or tactic?

What I call a jiu-jitsu (though I don’t do martial arts) — take the energy of a negative situation and turn it into a positive one.

Example: In my other business, people send us pictures of a luxury item and we tell them whether it’s fake or authentic. Sometimes those pictures aren’t great. In that case, we can either perform a half-done job with an incomplete set of pics (and risk our reputation, risk our customer’s trust and money, etc) or we can ask for more pics, but that adds time (customers get impatient). Even worse: if they don’t have the product yet and have to wait for the pics from a seller, the item might be sold to somebody else. Then we need to refund, because we haven’t performed any service.

The jiu-jitsu: we give a non-final verdict, but tell them that if they send pictures X, Y and Z, we’ll offer them the same service, again, at no extra cost.

Before, we had to choose between risking our customers’ trust, their money, or their impatience. Now, everybody’s happier: customers feel like they got a free re-examination, we look like the good guys, less risk overall.

We found a way to leverage the situation

What's your goal for the next year?

Doing all the tasks I have to do at this very moment. One at a time.

Learn the lessons that are set up for me by the situation.

Next steps:

CH Daniel is the founder of Simple.ink, PriceUnlock and Legit Check. He's also the moderator of r/saas. You can find him on Twitter.

Enter ‘Prompts’.

Prompts start sales conversations. Thanks to our Analytics, we know which of our pages see the most traffic. These are our ‘high value pages’.

We then add a series of Prompts on these specific pages. This meets users where they are during their journey, keeps visitors engaged on our site, and proactively starts sales conversations with prospects.

For example, our ‘About Us’ page Prompt pops up when a visitor is about to leave our Company page. The message gives a friendly and non-demanding greeting; simply asking what brings the prospect to the site. Every long-term business relationship has to start somewhere 😁

Another super-high value page is our Plans & Pricing page. Here, if we notice a visitor has been hanging around and demonstrating some uncertainty, we deploy a Prompt from Russell, our Sales Engineer. Russell’s message probes to see if the prospect has any questions, or if they’d like to hop on a demo-call to chat things through in more detail.

Prompts offer a wealth of possibilities that you can tailor to your site, your tone of voice, and sales process.

Have a particular blog-post that sees strong visitor-engagement? Add in a Prompt offering a Lead Magnet download. Not only will you ‘wow’ the visitors with the additional value, but you’ll also get an email address in return 😉

Lead Capture

But it’s not just the high-value pages that work hard to generate leads. With GoSquared’s Live Chat widget deployed across our site, we offer visitors the opportunity to get in touch whenever they feel like it.

As we said earlier, the sales-game has changed. Prospects don’t want to be bombarded with direct mail, or hounded by cold-calls. They want to inform themselves in their own time, and reach out when they’re ready.

Our Live Chat widget offers a 24-hour window to get in touch. With our Lead Capture function, our Sales Team can collect email addresses even when no one’s around to talk to; keeping their pipeline healthy & full.

One more thing…

We launched a Maker's MRR Calculator on Product Hunt this week - and we'd love your feedback!

– The Team at GoSquared