Monday's Big Briefing:
Bode, Todd Snyder, Noah, Aimé Leon Dore. They vary in ambition and aesthetic, but one thing is becoming clearer: They represent the new breed of American sportswear brands.
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'Something exciting is happening in American fashion: a shift in the clothes American men are wearing and the way success is defined in the fashion business, driven by designers who idolize Ralph Lauren and were raised on the streetwear-inflected sportswear of the 1990s.'
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Easy, breezy, downtown, and informal | Aimé Leon Dore
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The Short Shrift.
Reading between the lines: 'Menswear in America is no longer a churn of mass products, in which designers are expected to translate European ideas into affordable and accessible American ones. Instead, successful designers today are making their own aesthetic. And they are revolutionizing style in the way they speak to, and with, their consumer fan bases, which are made up of young men for whom the past decade's booming streetwear culture permanently rewired their fluency with fashion.'
👉Stay in the know: Read the report here...
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Internal
Lean Luxe: Quarterly Partners
New opportunities for Q3 2021
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**Heads up: We're now taking sponsors for Q3 2021 🙌🙌
Sponsorships are open across two tiers: Gold Tier (9 total placements per quarter) and Silver Tier (6 total placements per quarter). We're limiting this to just four partners per tier. Potential partners go to: Lean Luxe: Quarterly Partnerships to view all details.
Fun fact: The document is also something of a "state of the publication" report––so even if you're not a potential sponsor, you might enjoy the progress report so far. Sponsors are free to get in touch with me directly. –– Paul.
–– Email for sponsorship opportunities (please specify your tier!)
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In Partnership with 99designs
A Message from our Sponsor
Q3 | August 2021
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99designs by Vistaprint:
If you can dream it, we can design it.
August Series | Edition No. 1 / 3.
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Everything is possible with 99designs by Vistaprint.
99designs by Vistaprint is a global community of professional designers who create high-quality designs for your brand. We have thousands of world-class designers ready and available to work on your creative idea. They’ll turn that idea into a unique design piece for your web, storefront or packaging. With so many designers at your fingertips ready to create world-class designs, the possibilities for your business are endless.The result is a memorable custom design to help your brand stand out. So share your inspiration with our designers and watch your brand come to life.
–– Discover more about 99designs by Vistaprint 👉
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Many thanks to 99designs. Their support keeps Lean Luxe going.
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The House View
Our opinions, analysis, criticism
On modern luxury news
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The exburbs are the place to be.
Business Insider has details on the great HENRY migration exacerbated by the pandemic. Unlike in the 1950s, it’s the exurbs this time around, rather than the suburbs. Key insights here: “Think, less suburb, more rural; fewer sidewalks, more country roads; fewer mega malls, more strip malls. These areas––characterized by more affordable housing and greater distance from cities––emerged as the districts du jour for well-to-do Americans during the Great Migration of the pandemic. . . . And while exurbs exist well outside of city centers, they're still close enough to commute when necessary. . . . They mark a surprising debunking of the pandemic-era narrative that Americans were fleeing to suburbs in a trend that mirrored the suburban flight of the 1950s.”
Ed Zitron gets some WFH shine at The Atlantic.
If there’s been anyone who’s been campaigning hard––loudly and vigorously––against the return to office movement, it’s been Ed Zitron. This man has been on a righteous mission, and the Atlantic has taken note, rewarding him with a recent column. This segment sums up his thesis well: “Remote work lays bare many brutal inefficiencies and problems that executives don’t want to deal with because they reflect poorly on leaders and those they’ve hired. Remote work empowers those who produce and disempowers those who have succeeded by being excellent diplomats and poor workers, along with those who have succeeded by always finding someone to blame for their failures. It removes the ability to seem productive (by sitting at your desk looking stressed or always being on the phone), and also, crucially, may reveal how many bosses and managers simply don’t contribute to the bottom line.”
Buck Ellison’s staged photography of American prep.
Mr. Ellison’s work has garnered attention at The New Yorker, which shines a brief spotlight on the artist’s depiction of that old school, traditional American blue blood lifestyle. Though caricatured, the work is rather interesting: “You could say that the lives and tastes of so-called old money––old, that is, in the American sense––are the subject of Ellison’s staged photographic tableaux and cheeky, deadpan still-lifes. The markers we’ve come to associate with a particular brand of buttoned-up, Ivy League, East Coast Waspish wealth are omnipresent. His subjects seem to have stepped out of the pages of a J. Crew catalogue, and look as though they probably have names like Bunny and Tripp…and are situated among gleaming Land Rovers, rolling golf courses, and pristine marble kitchens. The photographs appear, in other words, to be a part of the robust artistic tradition of depictions of the beneficiaries of fabulous dynastic wealth.”
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👋 The Lean Luxe Staff
info@leanluxe.com
@leanluxe
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Get Connected
Lean Luxe Connect.
Our (free) invite-only Slack channel
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⏰ Countdown: New invites are dropping in August!
Lean Luxe isn't just a newsletter. Our central motivation? Connecting HENRYs like you around a shared interest in modern luxury, brands, and culture. Media is part of that. Building out a world for Lean Luxers to connect on their own terms around this interest matters even more.
We're dropping a new batch of Lean Luxe Connect invites in August. Applications are rolling, and you'll still be considered for future drops even if you miss this one. Your profession, seniority, or expertise in e-commerce (or DTC) aren't what we look at. A simple desire to engage socially with like-minded folks around these shared interests is what matters most.
👉Apply here to meet your fellow Lean Luxers (it's 100% free).
*Eligibility: 1) You must be a Lean Luxe subscriber for at least one month. 2) A minimum 60% newsletter open rate based on your profile (ask us for yours). For more insight on Lean Luxe Connect read this, as well as Hunter Walk's thoughts on our Slack strategy.
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The Ticker
Fresh, hot links
Lighter fare
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Brynn Wallner’s first watch
Her diary of a Cartier. Dimepiece
The $5000 quest for the perfect butt
Tracking the Brazilian butt lift as it goes mainstream. Vox
Cardboard beds can indeed be sexy
Quartz takes a closer look. Quartz
By Chloe’s missed (post-bankruptcy) opportunity
To rename itself ‘Beetnic’. Eater
A Chinese auction site
Selling luxury items previously owned by criminals. Inside Hook
The new casual dress code
On Wall Street. NYT
** News or tips for The Ticker?
Send tips on news, quotes, coverage, mentions in the media to info@leanluxe.com.
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Comments, questions, tips?
Send a letter to the editor –– Paul Munford
mpm@leanluxe.com / @leanluxe
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