Similar to the fashion industry, where trends go in and out of season, the world of productivity has fads of its own that rise and fall in popularity. New productivity strategies enter today’s conversation, eager to assist us in accomplishing our goals more effectively than the frameworks of yesterday.
In recent years, there’s been debate on precisely what we should be managing to get more done: our time, our tasks, our energy, or our attention.
With roots in the 1800s, time management is seemingly tried and true. But in 2019, The New York Times suggested that time management is out and attention management is in. Others pontificate that energy management is the personalized answer to doing more in less time.
As buzzier approaches emerge, promising the solution to our productivity problems, it’s getting harder to differentiate the signal from the noise.
Here’s our best attempt at sorting out what each of these approaches actually is and what you can gain from each them:
Task Management: What you need to get done
This approach asks us to take the tasks, ideas, and appointments floating around in our heads and put them in a central spot: the to-do list. Task management is ideal with a digital task manager like Todoist, where you can see the status and deadline of a task at a glance, prioritize your most important to-dos, postpone or delegate tasks, plan large-scale projects from start to finish, and reference what you’ve checked off your list.
Having a single source of truth, where we put everything––work tasks, personal to-dos, and family duties –– helps us take stock of our lives and ensure what’s on our to-list reflects our goals and priorities. The Getting Things Done (GTD) Methodology is a classic example of task management.
But the problem with task management is that to-do lists can be infinitely long. Yet we only ever have 24 hours in a day. Enter time management.
Time Management: When you'll get it done
With this approach, the 24 hours we have in a day act as a constant, allowing us to intentionally direct our time towards everything we need to get done –– goals and non-negotiables: sleep, meals, commute, work, side projects, rest, leisure, health, fitness, family.
We can set time budgets, allocating our limited hours towards our most important priorities. Time can be elusive: things take longer than we think they will and unexpected events can derail our schedules. However, a realistic approach to time management that acknowledges these truths can help us get closer to our objectives.
Of course, not every hour is created equal. What you can get done when you're fresh and ready is different from what you can accomplish when weary-eyed and tired.
Energy Management: How to sync with your natural biorhythms to work more efficiently
The core idea of energy management is that we should take cues from our personal biology for getting things done. By understanding if we’re early birds or night owls, and knowing when our energy typically peaks and rises, we can manage our energy and craft the perfect daily schedule.
Early birds, whose energies peak in the morning, can tackle their toughest tasks at 8 AM while still prioritizing fitness, by going for a walk, during a mid-afternoon energy slump. Rather than one-size-fits-all, energy management is a personalized approach to productivity that gets us better in tune with ourselves.
Yet, you can have all the time and energy in the world and know exactly what you need to work on, but it won't do you any good if you can't stay focused.
Attention Management: How you'll stay focused on the task at hand
“Distraction is the enemy” is a key tenet of attention management. By muting our incoming notifications, opting out of social media scrolling, and avoiding context switching, heightened productivity is within reach. We can get more done by directing our focus with intention and prioritizing deep work.
This method suggests that though we’ll be battling a culture that’s prone to distract us –– apps optimized to hook us, a 24/hour news cycle, and office environments that default to synchronous communication –– we can find focus by blocking out distractions or changing our environments to accomplish our best work.
So which one is “the best”?
The reality is they can all be effective approaches we use on a day-by-by basis, depending on the circumstances.
On days where we’re tired after a sleepless night spent with a restless child –– energy management might not work, but managing our attention can be effective when we have no choice but to push through. When our time management plans come undone, we can switch over to task management, getting an overview of our top priority to-dos and focusing only on those.
Perhaps more importantly, these aren’t separate methods that have to be used in isolation: they can be combined.
If you're a night owl using energy management to set out on an evening work spree, use task management to make sure you’re working on the right things. While strategically managing your time and prioritizing project work for two-hours during the afternoon, add an extra layer of insurance with a site-blocker to ensure your attention is where it needs to be.
Time management, task management, energy management, and attention management are all levers we can pull and push at any given time. Rather than focusing on the “right” method to choose –– based on whatever’s currently in vogue –– consider how to get the most out of all of them.
Productively,
Fadeke and the Doist Team
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