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Nostalgia, hugs and strategy

Hello,

Nice to be back in your inbox again.

I hope this newsletter is more a little more appealing than all those other work and spam emails.

Comms Creatives content of the week!
Two cool events coming up...
Comms Cartoons

Grab a cuppa, and before I get onto our content of the week, you should know I have two, yes TWO extra special announcements!

I'll share one with you later this week, and the other one is....

Our Social Media Strategy Guide is out and it's FREEEEEEE

To celebrate the launch of our Social Media Strategist Course this October, we’re giving away our free Social Media Strategy guide that shows you everything you need to include in your social media strategy.

You also get to see how our unique TIGERS model works.

Get your free ebook

Comms Creatives content of the week!

We have a nice little Welsh theme this time.

(Let's call it content of the month, because I spotted these a few weeks ago.)

Big up to my Cymru crew!

South Wales Police

Yes they need to promote services, and catch criminals, but it's nice to hear the STORIES from this organisation that makes such a difference to people's lives in South Wales.

How you might use this as creative inspiration for your social media?

This is a classic 'nostalgia post', which we discuss on the Social Media Expert Course.

Tapping into people's memories and sense of how life used to be is POWERFUL.

Have a dig around in your vaults, or ask some of your veteran employees if you have any interesting stories or heroes you can share with your audience.

Welsh Rugby Union

Sometimes the simple things are the best. The key to why this is good is that is shows emotions.

Too often, brands forget the word 'social' in social media, and that many of us aren't there for a lecture. We're thumbing through content looking for that little good feeling, or something that makes us smile.

To enjoy this, I don't need to understand anything about Welsh Rugby Union (which I don't).

I just have my mood lifted seeing two pals having a hug. Or a cwtch as we call it here in Wales. It's relatable.

How you might use this as creative inspiration for your social media?

First, find a bit of content you have to do with your brand, something that makes you smile.

Then find a national day that will be a good excuse to share that clip.

Voilà!

There are loads of national days, and if you join us for Creative Content Bootcamp, you get free access to our annual calendar with all the days and handy content templates.

Two cool events coming up...

Both of these events are designed to inspire and drive action! It's not just theory, you'll be working while you learn.

The Social Media Strategist Course

Easy strategising for busy people

ONLINE: Mondays from October 4th 2021, 11AM - 1.30PM

Your step-by-step guide to writing a successful social media strategy for your organisation.

Write your organisation's social media strategy in short 90 minute instalments 6 weeks.

• Learn what should be in your strategy

• Discover how to write a strategy that gets buy-in

• Get inspiration and support to design your high-performing strategy.

SOCIAL MEDIA STRATEGIST: Book your place now

Creative Content Planning Bootcamp

Plan your 2022 social media content, in one afternoon!
ONLINE: Thursday, November 4th 2020, 1PM - 4PM

The thing about most comms professionals is, we WANT to plan our social media, and take time to be creative.

But often work gets in the way!

Creative Content Planning Bootcamp LIVE is an online planning workshop for comms professionals and social media managers who want to get on top of 2021.

Book on to give yourself that time, inspiration and motivation you need to get ahead of the game with your social media planning.

📣 Social Media Managers Academy members
join for free, or non-members can book on for £150+VAT 📣

Join me and Lesley for an engaging and fun afternoon looking at the topics and exercises to get you planning, including:

Content repurposing
Batch creation
Creativity hacks
Time planning
JFDI content planning

CREATIVE CONTENT PLANING BOOTCAMP: Book your place now

Comms Cartoons

Loads of followers is no triumph if they're all ignoring you.

Sometimes our colleagues don't understand that a large audience means nothing if the content is boring to them, or if you never have an actual conversation.

A small, engaged community beats a big audience who are all ignoring you. Every. Time.

Bye for now,
Hel Reynolds

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