Nebraska Brings Beef Nutrition to East Coast

The Nebraska Beef Council recently partnered with the Campbell University football program, the North Carolina Beef Council, and Crystal Zabka-Belsky, registered sports dietitian from Omaha, to bring a taste of the Beef State to the Tar Heel State. The multi-state collaboration focused on beef as a premier protein for fueling and performance, coupled with skill development and hands-on meal preparation to implement effective nutrition habits for athletes throughout the training season and beyond.

During the event, players were tasked with building balanced performance meals featuring beef. In a pre-session survey, one-third of the athletes indicated that their lack of knowledge when it came to preparing beef, along with their perception that beef is an expensive protein, led them to seek alternative meal options. The Beef Checkoff helped offer education sessions to over 100 student athletes on the Campbell football team focusing on the nutrient availability and cost-per-serving analysis of various beef dishes. 

While the program took place in North Carolina, Campbell’s head coach, Mike Minter, is a former Husker and two-time national champion (’94 & ’95) who played 10 years in the NFL and understands the benefit beef plays in fueling, performance, and recovery.  

Nebraska Represented at National Cattle Industry Convention

Nebraska Beef Council Board members from left to right: Doug Temme, Wayne; Michele Cutler, Elsie; Jeff Rudolph, Gothenburg; Rosemary Vinton-Anderson, Whitman, George Cooksley, Anselmo; June Loseke, Columbus; Jim Ramm, Atkinson; Ivan Rush, Scottsbluff. Not pictured: Gregg Wiedel, Hebron

The Beef Checkoff is a producer driven program and that was evident by the number of Cattlemen’s Beef Board (CBB) and State Beef Council directors at the Cattle Industry Convention in Nashville. Nebraska is fortunate enough to have 7 CBB directors and 9 NBC directors serving on the Beef Checkoff program committees. Those committees include: Domestic Marketing, Nutrition and Health, Safety and Innovation, Stakeholder Engagement and Foreign Marketing. Nebraska has one or more representatives on each committee. Each of these groups listened to Authorization Requests from the various beef checkoff contractors and provided feedback before the final proposals are presented to the Beef Promotion Operating Committee in September. Comments from these producers provides valuable insight to the Operating Committee as they decide what proposals will be funded on the national level. Dave Hamilton and Jeff Rudolph will be the two representatives from Nebraska who have been selected to serve on the 20-member Operating Committee. Volunteer producer leadership is essential to the programming of the Beef Checkoff and we thank each of these producers for serving our industry!

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