Thursday's Big Briefing:
'Small distilleries like Empirical Spirits are working on uncategorizable drinks made of stuff like plum pits, for the resilient quaff of tomorrow.'
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Empirical Spirits and others 'are trying to work with parts of plants that might otherwise get thrown away—coffee fruit, nutmeg fruit, vodkas made from whey or even leftover baked goods.'
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Experimental and very, very boozy | Wired
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The Short Shrift.
Reading between the lines: 'It’s weird, yeah––but maybe the weirdest thing about all this atypical, unclassifiable booze is how normal it actually is. Spirits are going through a kind of a biotechnical revolution, an application of new methods and a rediscovery of old ones, applied to classic and unfamiliar ingredients alike. The result is shelves stocked with products aimed at more diverse, novelty-seeking customers.'
👉Stay in the know: Read the report here...
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Internal
Lean Luxe: Quarterly Partners
New opportunities for Q3 2021
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**Heads up: We're now taking sponsors for Q3 2021 🙌🙌
Sponsorships are open across two tiers: Gold Tier (9 total placements per quarter) and Silver Tier (6 total placements per quarter). We're limiting this to just four partners per tier. Potential partners go to: Lean Luxe: Quarterly Partnerships to view all details.
Fun fact: The document is also something of a "state of the publication" report––so even if you're not a potential sponsor, you might enjoy the progress report so far. Sponsors are free to get in touch with me directly. –– Paul.
–– Email for sponsorship opportunities (please specify your tier!)
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In Partnership with 99designs
A Message from our Sponsor
Q3 | August 2021
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99designs by Vistaprint:
If you can dream it, we can design it.
August Series | Edition No. 1 / 3.
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Everything is possible with 99designs by Vistaprint.
99designs by Vistaprint is a global community of professional designers who create high-quality designs for your brand. We have thousands of world-class designers ready and available to work on your creative idea. They’ll turn that idea into a unique design piece for your web, storefront or packaging. With so many designers at your fingertips ready to create world-class designs, the possibilities for your business are endless.The result is a memorable custom design to help your brand stand out. So share your inspiration with our designers and watch your brand come to life.
–– Discover more about 99designs by Vistaprint 👉
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Many thanks to 99designs. Their support keeps Lean Luxe going.
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The House View
Our opinions, analysis, criticism
On modern luxury news
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The Disney-fication of colleges.
In what shouldn't be much of a surprise, big name state schools, University of Alabama chief among them, have figured out how to boost revenues by creating a branded halo around their school and ramping up, significantly, the cost of tuition. Call it the Disney-fication of the college: "Witt transformed the university into a wonderland of higher education, and not in a figurative sense: He used Disney World as a model. Research indicated that many families decided whether to apply to a school within 20 minutes of arriving on its campus. First impressions were everything. Witt concluded that the grounds had to be pristine. He hired a retired Air Force colonel whom he sent to Disney World to study how the theme park managed its grounds."
The girlboss redemption campaign.
It's an ongoing saga that feels simultaneously dated and yet still unfinished. A new essay at Vanity Fair touches on what could be characterized as the redemption campaign of the girlboss, in which those who've been exposed over the last year and a half attempt to, for lack of a better word, self-flagalate, in hopes of some sort of comeback. The details: "In the year since, we’ve witnessed the girlboss’s final paroxysms sputter out along familiar lines. Upon reading the room, female founders and girlboss adjacents promised to take a step back, mix up the grid a bit, and do some hard listening. Now they’re testing the waters for their public comebacks. Take the widely jeered interview of Leandra Medine on the Cutting Room Floor podcast, which has lit up group texts legion since its release nearly a month ago on July 7 and incited a full-out dunkstorm."
Corporate jargon abhors a vacuum.
We all generally tend to dislike it, roll our eyes at it, but corporate-speak is everywhere at this point. It's inescapable. The MBAs have taken over. The Economist takes a closer look, and asks: Why is this so? The details, in summary: "Once corporate jargon is established, it is hard for managers to avoid using it. The terms are ever-present in PowerPoint slides, speeches and annual reports. Not to use them would suggest a manager is not sufficiently committed to the job. Junior staff, for their part, dare not question the language for fear of damaging their promotion prospects."
––
👋 The Lean Luxe Staff
info@leanluxe.com
@leanluxe
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Get Connected
Lean Luxe Connect.
Our (free) invite-only Slack channel
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⏰ Countdown: New invites are dropping in August!
Lean Luxe isn't just a newsletter. Our central motivation? Connecting HENRYs like you around a shared interest in modern luxury, brands, and culture. Media is part of that. Building out a world for Lean Luxers to connect on their own terms around this interest matters even more.
We're dropping a new batch of Lean Luxe Connect invites in August. Applications are rolling, and you'll still be considered for future drops even if you miss this one. Your profession, seniority, or expertise in e-commerce (or DTC) aren't what we look at. A simple desire to engage socially with like-minded folks around these shared interests is what matters most.
👉Apply here to meet your fellow Lean Luxers (it's 100% free).
*Eligibility: 1) You must be a Lean Luxe subscriber for at least one month. 2) A minimum 60% newsletter open rate based on your profile (ask us for yours). For more insight on Lean Luxe Connect read this, as well as Hunter Walk's thoughts on our Slack strategy.
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The Ticker
Fresh, hot links
Lighter fare
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Rolex is making plenty of watches
But good luck nabbing one. Business Insider
The “haha” tapback stands alone
It’s the best way to respond to texts. NYT
It’s time for credit card companies
To stop with the metal cards. The Points Guy
A spirited defense of vocal fry
Which ignores its biggest fact: that most folks find it annoying. The Dirt
The Tiffany backlash
Details on the what and the why. Morning Brew
The best sleepwear brands
For steamy nights. The FT
** News or tips for The Ticker?
Send tips on news, quotes, coverage, mentions in the media to info@leanluxe.com.
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Comments, questions, tips?
Send a letter to the editor –– Paul Munford
mpm@leanluxe.com / @leanluxe
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