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It's been a busy summer and All In Sport Consulting is proud and excited to unveil our NEW brand! In addition to updated logos, our new branding includes a redesign of the websites for both All In Sport Consulting and Adapted Sport LABS and our e-newsletter (maybe you noticed?). The new brand was designed to reflect the three strong tenets that guide us - inclusion, extending our reach, and forward movement. These tenets are represented by the three elements and colors integrated into both the All In Sport and LABS logos.

In addition to our new brand, we're also announcing that registration for LABS 2021 is NOW OPEN. We are incredibly excited to share that our keynote for October 20 is Sam Schmidt of ARROW McLaren SP. As a quadriplegic from an IndyCar accident in 2000, Sam has pushed technology to the extreme where he's driven 200+ mph using various technology to steer, accelerate, and brake. He will share his insight on how advances in technology, his continued curiosity, and vision can push conversations forward and elevate sport opportunities for the disabled. Sam joins Caroline Casey, Founder & Creator of The Valuable 500, who is our keynote speaker for Oct. 21. Check out all the LABS details below and REGISTER TODAY!

We're revisiting last month's blog post with a reflection on the progress we're all working towards in creating access and equal opportunities for all, including elite athletes. There's still work to do!

It's likely no surprise that this month's Industry RoundUP is chock-full of all the excitement building for the Paralympic Games as we gear up for amazing competition starting August 24 and the most TV coverage to date in the U.S. Enjoy the Games!

I thought it was both unfortunate and ironic that Team USA Paralympic swimmer Becca Meyers withdrew from the Tokyo Games last month after her request to bring her mom to the Games as her personal care assistant (PCA). So much for Disability Pride Month! I know there are two sides to every story, but I was disappointed that leadership at the USOPC and the Tokyo Paralympic Organizing Committee were not able to come to a decision that would allow Becca to have the support she requested and needed to perform at her best in Tokyo. This NY Times article highlights continued gaps in supporting elite athletes with disabilities.

As we shared in last month's blog post, "Disability Pride Then and Now," the recent situation surrounding Becca's desire to compete at the highest level while leaders and advocates fell short in adapting to and providing appropriate and reasonable accommodations for her illustrates how far we still have to go in regard to access and equal opportunity.

I firmly believe that disability sport requires a mix of compassion, perspective, and advocacy in its leadership.

As this year's theme states, The Time is NOW to REGISTER for LABS 2021 - a virtual event that connects leaders from the adapted sports industry and beyond to collectively advance the adapted sport movement and expand our impact. This year's event will take place across two days on Wednesday, Oct. 20 and Thursday, Oct. 21. Check out the website for the full schedule of dynamic sessions and speakers!

We are so incredibly excited about this year's lineup of speakers, including trailblazing leadership from Toyota, The Valuable 500, IndyCar, DisabilityIn, Paralympians, and so many more. LABS 2021 is set to be two days filled with new and exciting conversations that will elevate and extend the reach of the adapted sport movement.

LABS 2021 keynote speakers are turning the disability world upside down with their leadership, creativity, and vision for people with disabilities and how we engage in sport, innovation and business.

Mark your calendar and join us for:

Keynote - Driving to New Heights in the Movement with Sam Schmidt
Keynote - Elevating the Business Case for Adapted Sport with Caroline Casey
Just Do It! Activating Inclusion
Innovation = Inclusion
Elevating the Whole Athlete
The Movement's Value Proposition
Sport as a Springboard to Professional Success
Elevating the Narrative - Sustaining Critical Conversations and Progress

Sponsorship opportunities are available. REGISTER TODAY to secure your spot!

LET THE GAMES BEGIN! We've all waited an extra year to watch the best athletes from across the world compete. Check out the cool video below from the IPC for a preview along with details on where and how to watch the Games.

Get Ready and Gear Up for the Paralympics: Check out this great video from the IPC - We're Coming Soon!

Watch the Tokyo Paralympic Games: The Tokyo 2020 Games will see an unprecedented amount of coverage! Make sure to check out the NBC Paralympic Games schedules to learn how and where to watch and make sure to highlight your favorite events and athletes.

WeThe15 Campaign: Caroline Casey, Founder & Creator of The Valuable 500 and LABS 2021 Keynote speaker, wrote an impactful article in Forbes titled, "Tokyo 2020 Paralympic Games to Show the Importance of Sports and Business on Disability." We can't wait for Caroline to share more of her insights on this important topic during LABS!

Collegiate Sport and Athletes with Disabilities: Last month, we highlighted an op-ed in The Hill focused on disability sport at the collegiate level. This month, we're sharing another great article recently published by Sportico that also focused on the rights of athletes with disabilities and the need for NCAA reform.

National Sports Forum, Summer Summit: All In Sport Consulting CEO Dawna Callahan will be presenting, "More than Inspiration: Untap the Adapted Sports Fan Market" at the NSF's Summer Summit on August 26 at 2:20 pm ET. Register to attend!

There are so many great things happening within the adapted sport movement. Please let us know the powerful initiatives you are championing to advance and expand the movement. Please send us details so we can highlight your efforts in an upcoming Industry RoundUP.