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Hello

How has your week been? 

If you missed last weeks newsletter, I dropped you a line to explain that I'm re-jigging the format till the end of the summer.

Instead of my own marketing tips, I'm rounding up any articles or other items that may be of interest to you, to help you keep up with trends and news over the summer. 

If you hate it, bear with, because it will be all change again come September...

Shona
Know About

Instagram blocked Jamaica’s Elaine Thompson-Herah after the double Olympic champion shared footage of her victories in Tokyo.

This has to be the world at it's most gone crazy. Athlete and double medal winner Elaine Thompson-Herah was blocked by Instagram for sharing her own footage on the platform read the full article.

Gen Z doesn’t see the appeal of chewing plastic

I listened to this long read from the Economist in audio format about the reasons that chewing gum is in decline. If you like keeping up with market trends then this one is quite interesting. 
Think About

LinkedIn Polls

You may have already seen me talking about this on Instagram this week, particularly on this post  but it seems at the moment Linkedin is giving more organic reach to Linkedin Polls than some of it's other posting features.

Like Reels on Instagram, Polls seem to be attracting crazy reach at the moment.

I did my own experiment, which you can read about in the post I'm linking to, and sure enough I had extra reach outside my network, and the engagement lasted into the 7th day of the poll.

To clarify, I am not for a moment suggesting that you should create all your posts using the polls feature, after all it would be:

A) Pretty mundane
B) Fairly mundane
C) Ha ha yes we get the point Shona

But it's good to know that by using a mixture of all the features a platform offers you can extend your reach, which is the reason we are all here isn't it?
Do 

Frighten Your Plants
I saw these super cool/unbelievably weird (you choose) baby head plant pots this week. I put them on my social media stories and lots of people thought they were worth a lol,so sharing again....
Feel For Britney

I've been listening to a 6 part audio series for BBC sounds  on Britney Spears.

Presented by author and journalist Pandora Sykes, this dramatisation covers Britneys high pressure life, the decline of her mental health and televised breakdown.

If you've followed Britney's case regarding the controversial conservatorship this is a brilliant window into her past, present & hope for a brighter future.
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100 Marketing Tips for Small Business Owners

You can buy a copy of my book from either my website or Amazon

A recent review 

"I bought this book in the very early days of my business when I was feeling overwhelmed with marketing. I loved how the book is broken into manageable sections so that I could put each individual tip into practice. It’s a book that I regularly dip into for inspiration and it has joined the shelves of my essential business books.

This book is crucial reading for any business owner, especially if you keep trying the same marketing ideas and need some great new tips."
 
Coming Up

August 9th 11am & 1pm BST


I'm really looking forward to welcoming Patience Modevi founder of OtentikCare to talk with me on both Facebook and Instagram. The theme will be self care & Patience will have lots of great practical suggestions for us to follow.

To find out more about these events here are the links Facebook Instagram
*New* Amazon Power Hour Offer

Some of you may already know Vicki Weinberg, who is a product creation consultant & host of the Bring Your Product Ideas To Life podcast.

Vicki now has a power hour available to anyone needing her help to find out whether it’s worth selling your product on Amazon, plus the steps you’d need to take to make it happen.

As well as the call, you’ll also get:

• A bespoke market research report (including competitor analysis).

• The Amazon Sellers’ Checklist - which sets out the steps you need to take to get your product on Amazon.

• Her Amazon launch guide - to help you get off to a great start!
You can book straight into her diary here: https://calendly.com/vickiweinberg/should-i-sell-my-products-on-amazon

As this is brand new, she is offering a limited number of sessions at £120, for the next few weeks only. (The price will be £197 when opened up more widely.) 
Need Marketing Help?

I can help you with a range of marketing services, to give you an idea here are some of the things I do regularly, but if there is something else you have in mind and don't see what you are looking for here please just ask anyway.
  • A marketing audit - Do you know how your brand appears to your customer online?
  • Creating a marketing plan - If you feel like you have all the ideas and none of the structure I can help you get organised
  • Understand your ideal customer - Do you feel like you have a really good idea of who you are trying to target with your business? If not a guided session might help
  • Email marketing strategy - Do you know how to start a newsletter, grow an audience and deliver great content that gets opened and actioned?
  • Content creation - Do you have lots of ideas for content, like blogs and social media posts, but never get around to actually creating it?
  • 1-2-1 brainstorming sessions. Do you want to create a range of ideas for use in your marketing, or just talk through a block you are experiencing? Lets have a chat.
  • Training - I can help you with a session on Instagram, Pinterest, Google My Business or lots of other bespoke sessions like my 'How To Market Your Business To a Local Area' workshop.
  • Marketing coaching - If you want help over a set period giving your marketing a boost, I can work with you!
In my experience you already know what you want, you just need someone to talk it over with, and help to plan.
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Shona Chambers Marketing · Hawkesfield Road · LONDON, County SE23 2TN · United Kingdom

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