In the August newsletter, you will find:
Thought Leadership
- IABC releases IABC 2025: Stronger Together
Membership
- Small group membership discount offer
Professional Development
- Rockstar storytelling: Lessons from the COVID frontline
- New GCCC examination dates released for the APAC Region
- Times running out to get your 2021 World Conference All-Access pass
Events
- Strategic Communication Leadership in Government Summit
- Creating Shared Understanding and Alignment: How to Sell Your Corporate Story
- Don't forget the Mid Week Comms Call
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Dear <<First Name>>
As the impacts of COVID-19 go on, I’m finding it easy to get caught in a rut where days start to feel a bit the same and my creativity wanes. The irony is that as Zoom fatigue grows and people are at their limit of staring at a screen, creativity and innovation of messages is more important than ever.
I’ve started using infographics and creating comic strips to share safety messages at my workplace and even reverted to printing hard copies of a new strategy and embossing key messages on to cookie icing to overcome technology overload.
A few tricks I’ve used has been calling on IABC resources to find inspiration. The ever growing collection of content in Catalyst includes case studies from past Gold Quill winners and articles on innovation, business acumen and career roadmaps. For those with an audible preference, PodCatalyst is also available for download, while many IABC webinars from around the world are available for members to view on catch up.
Thankfully creativity for the IABC APAC board has been flourishing as we finalise our strategy for the year ahead. This year we’ve had the advantage of the launch of a new IABC strategy from head office. “IABC 2025: Stronger Together” outlines the global roadmap for the next four years and our regional strategy will build on this to maximise the collaboration across members, chapters and with other regions.
‘Data driven’ is one of the operational pillars of IABC2025 and the strategy was developed with this in mind, using data to identify the key challenges facing communication professionals. It was reassuring to see that I’m not alone with some of these feelings and comforting that we can develop a strategy that helps address them.
I look forward to hearing more stories from across IABC APAC and having our members share their experiences so that we can all be better communication professionals and deliver value to our companies and clients in more diverse and creative ways.
James
Chair IABC Asia Pacific
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July was a milestone month for IABC with the release of IABC 2025: Stronger Together, the global roadmap for IABC to 2025.
The plan is comprised of six pillars, designed to drive the association forward during the next four years. These pillars are divided into two broad areas: How We Will Operate and How We Will Grow.
If you missed the launch of the strategy, never fear! There is a wealth of information available about the strategy itself and the work behind the scenes to develop it.
Hear from IABC International Executive Board Chair, Danielle Bond in episode 13 of PodCatalyst. Talking about the launch of the strategy, Danielle talks in-depth about how the plan will lay a foundation to build a stronger network of communication professionals, driven by a shared passion for using communication to make businesses more successful.
The Catalyst article, IABC Research Identifies Industry Challenges, Trends and Opportunities highlights how professional input and current global industry trends informed the development of the strategy; notably, the six pillars which underpin it.
Stay tuned in the coming months as we work to implement IABC 2025: Stronger Together across the APAC Region.
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Looking to increase your company's market value? invest in your communications team!
The IABC small group organisational membership is a great way to connect your team to insights, people, and events that help drive business results.
Some of the great features of an IABC small group organisational membership include:
- Member-only access to industry research, award-winning case studies, best practice work plans, webinars and training
- The Hub: IABC’s private, collaborative platform where members can discuss solutions with a global community of professional communicators
- Discounted registration to the IABC World Conference, the premier annual professional development event for the communication industry.
We have a special offer for small group memberships. Organisations purchasing a small group membership for their communications teams will receive a full waiver of their IABC APAC dues. They will also receive a 15% discount on international dues!
Want to learn more? Get in touch with our Memberships team for more information.
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Rockstar storytelling: Lessons from the COVID frontline
Free webinar on 25 August at 3pm AEST (time conversions)
Learn from communication rock stars successfully using new strategies to win confidence and build trust in events and travel.
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After the rollercoaster of COVID lockdowns and the ongoing need for us all to collectively navigate our way through this pandemic, it’s going to take innovative thinking to get people back to the new normal.
Storytelling is a powerful tool used by communicators and the creative industry to inspire, connect and engage people. But in this climate we also need innovative ideas - so where better to turn than the events and tourism sectors?
In this webinar you'll hear from communication rock stars who are trialing new strategies and bringing innovation to get back people’s confidence to attend events or travel. Our panel includes:
• Guilty Content's Creative Director, Jason Byrne
• Empire Touring's Marc Christowski
• Ogilvy's Group Creative Director for Jing’an District, Shanghai, Mike Pearson
WE’RE STRONGER TOGETHER
Join available presenters and guests backstage after the event at an exclusive Zoom meeting where you're the rock star. Meet some of the hosts and panelists, ask questions, and share your thoughts on the topics.
The link to chat ‘backstage’ will be provided at the conclusion of the webinar.
This Professional Development (PD) session counts as one hour against your PD for global certification GCCC. This webinar addresses three of the six pillars of the GCCC principles: strategy, context and engagement.
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Do you want to elevate your value and visibility? Consider getting certified with the Global Communication Certification Council in 2021!
As a business communicator, professional certification can elevate your career and help keep your skills fresh and applicable. It provides a great opportunity to demonstrate your knowledge and expertise. And it could help you land your next big opportunity or perform at a higher level in your current role.
There are examination dates between now and the end of the year across the APAC Region. If you can't see dates in your area, reach out to GCCC to see if there is an examination planned for your location.
What are you waiting for! Take the next step in your career and get certified in 2021.
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There is still time to check out the very best of the 2021 IABC World Conference with an All-Access Pass!
The IABC World Conference All-Access Pass gives you full access to more than 50 learning sessions and workshops from this year's conference. This exclusive offer for only $299 USD for IABC members and $399 USD for non-members.
Don't forget, new members joining IABC before 31 August 2021 can take advantage of the $99 USD All-Access Pass.
Know someone interested in joining IABC, but has been holding off? New members joining IABC before 31 August 2021 can also take advantage of the $99 USD All-Access Pass.
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Creating Shared Understanding and Alignment: How to Sell Your Corporate Story.
An IABC member-only webinar on 20 August at 7 - 8am AEST (time conversions).
Join Zora and Wayne for the third and final installment of their webinar series Creating shared understanding and alignment: How to sell your corporate story. In this session, Zora and Wayne will share the latest thinking on building shared understanding and alignment. They'll focus on the importance of your corporate story. How it conveys the heartbeat or DNA of your organisation and why it's the most important story you can tell.
This is a must-attend event for any professional communicator looking to instill alignment in their organisations.
Want a sneak peak of what is being discussed at next week's webinar? Check out Zora and Wayne's latest article in Catalyst: Business Communicators Should Focus on Shared Understanding.
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The Strategic Communication Leadership in Government Summit, 24-26 August, invites all current and aspiring public sector communication professionals to hear from those who are raising the bar of modern government communications (including several IABC members).
Discover how high-level strategic communication can help you be more effective with your communications and engagement, manage crisis and risk, engage stakeholders for influence, align internal and external engagement, create more successful teams, and much more.
IABC APAC is a proud partner of the #SCLGSummit and we have the best available rate for our members. Use the code IABC15 to take advantage of this great rate.
We are also giving away three passes to this year's Summit. Head over to our LinkedIn page throughout August to find out how you can get into the draw for a complementary pass.
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All the best to you and yours! Stay safe.
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