👋 Hi, hope you had a great summer. I sure did, I spend the last couple of weeks in the French and Swiss Alps and am fully recharged. And now it's good to be back. Some exciting things coming up. Especially the official launch of the Experimental Mind Job Board next Wednesday. I hope this can further mature the experimentation space and help people to easily find their next adventure.
In this week's Experimental Mind newsletter 8 articles to read, 15 job opportunities to explore and 1 fun test to take to measure your creativity. Enjoy.
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1. What evolution can teach us about innovation 🧬
"Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in nature: variance generation, which creates a variety of life-forms; and selection pressure to select those that can best survive in a given environment." Read the article
2. You don’t need large sample sizes to run A/B tests 🧪
"Startup companies have a major advantage in experimentation: huge potential and upside. Startups don’t play the micro-optimization game; they don’t care about a +0.2% increase in click-through rates. Instead, they hunt for big wins like a 40% increase in feature adoption, or a 15% increase in signup rates." Read the article
3. How to design successful online controlled experiments 📐
First article in a serie by Claudia Chitu. Read the article
4. Ads, privacy and confusion 🔒
Benedict Evans has some though provoking ideas on privacy and advertising. Read the article
5. Five steps to create an evidence-based, automated prioritization model with feedback loops ♾️
Ruben de Boer describes how. Read the article
6. The Upworthy Research Archive [paper] 📜
First paper with a meta analysis of this archive with over 32k experiment results. Read the paper
7. Five learnings from the Experimentation Culture Awards 💡
Good summary by Ton Wesseling. Read the article (in Dutch)
8. Measure the impact of your work 💥
How do you measure the impact of your work? Jeff Gothelf explains the difference between output, outcomes, impact and KPI's. Read the article
Interesting job opportunities 🔥
This week's featured jobs:
Or check out the other 12 opportunities on the job board. Let me know if you have a job you would like to get featured here.
😀 Fun of the week
People who are more creative tend to think of ideas with greater “distances” between them. Take this test (4 minutes) and get a quick measure of your verbal creativity and divergent thinking, the ability to generate diverse solutions to open-ended problems: The Divergent Association Task
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As always, if you're enjoying this newsletter, I'd love it if you shared it with a friend or two. You can send them here to sign up.
I try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin
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